The 19 Best B2B Marketing Strategies (Based on Data! )

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What is B2B marketing?

It differs from B2C marketing, designed to target individual consumers, in some key ways. The B2B sector generally involves longer sales cycles and makes use of different marketing channels. Online purchases, impulse purchases, and physical sales outlets are therefore all less important in B2B.

When a lot of marketers think of B2B marketing strategies, they tend to be thinking instead about inbound and outbound marketing tactics. But these are different things altogether.

Your marketing strategy defines your marketing goals, how you measure the success of your campaigns, who your target audience is, where and how your brand will be positioned. The different marketing tactics that you use all serve this overall strategy.

The best B2B marketing strategies: general strategy

As the workforce evolves, new trends emerge from the pandemic, and major platforms make (major) changes (see ya, cookies), the best ways to carry out the evergreen B2B marketing strategies are going to look slightly different each year. Here are some general approaches to take with respect to recent reports. You may also be interested in the 19 best marketing strategies that get results now.

1. Target millennials

By 2025, millennials will represent 75% of the global workforce. According to Merit’s B2B Millennials Report, 73% of millennials are involved in product or service purchase decision-making at their companies, and 30% of them are the sole decision-makers.

b2b marketing strategies millennial b2b buyer stats

2. Take a B2C approach

The lines are being blurred between B2B marketing and B2C. This is due to the increasingly competitive nature of the digital space as well as the growing percentage of millennials in the B2B buyer population. In fact, according to Foleon’s 2021 B2B Buyer Insights Report, 80% of B2B buyers now expect a B2C experience.

3. Cater to a longer buying cycle

It’s always been known that B2B marketing typically has a longer buying cycle than B2C. But according to a study conducted by McKinsey at the end of 2020, the buying cycle has gotten even longer for B2B businesses since the pandemic.

b2b marketing strategies b2b sales cycle increase since COVID

b2b marketing strategies cater to more research

4. Focus on first-party data

With the iOS 14 privacy update and Google eventually moving away from cookies, achieving precise targeting will become more challenging. Since knowing your audience is the fundamental first step for all types of marketing (see, I told you I’d talk about these things), first-party-data-friendly marketing campaigns are essential. Ways to collect first-party data include:

b2b marketing strategies to collect first party data through custom questions in google ads

5. Supplement your automation with AI

Marketing automation and artificial intelligence (AI) are not one and the same. Marketing automation software is geared toward helping humans to carry out simple and repetitive tasks. This still requires configuring workflows around various scenarios and using the data to make manual optimizations. AI, however, uses data to mimic human intelligence and reasoning to make predictions, suggest optimizations, and dynamically apply them.

Combining automation and artificial intelligence gives you the best of both worlds: you get the efficiency and time-saving benefits of automation, along with the ability to recommend and make adjustments to the automation using data-driven insights.

The best B2B marketing strategies using SEO

6. Have an SEO keyword funnel

Since B2B buyers are doing such heavy research these days, and are not yet ready to buy during this process, having organic content that ranks at every stage of their journey is huge. This way, you’re not only supporting their research, but you’re also staying top of mind, displaying your expertise, and building trust throughout their whole process.

b2b marketing strategies seo keyword funnel

7. Create career development content

Even though you are a business selling to another business, the buyer is still an individual person with a specific role in their company. And solutions aren’t the only things they are searching for online. They’re also looking at ways to educate themselves, build their skill sets, and advance their career. Create career development content to establish your expertise while building connections with could-be customers and tapping into a whole new set of relevant keywords.

b2b marketing strategies with career development content

8. Stay on top of algorithm updates

Go Old School

B2B brands are spending more of their marketing budgets on online B2B marketing channels in 2022. That goes without saying. However, that doesn’t mean online channels should be the only channel of marketing you do. People still go to work, communicate with their friends and family, and spend a legitimate amount of time without a screen in their face.

With that said, the following video outlines an actionable approach to measuring effectiveness of your efforts. More specifically, this approach to attribution modeling is great for identifying where your leads are originating from.

Therefore, implementing some old-school B2B marketing techniques is still an effective method. Word of mouth remains one of the top marketing tactics. For this reason, building a network that rewards the customers who bring in new clients is one of the best ways to spark referrals and recommendations.

As for conversational sales, you can use telesales, live chat and conversational marketing as a sales channel. Although it is not face to face, it is still contact with a real person, which will always convert much better than solely dealing with random emails or bots.

Also, old-school marketing such as flyers, TV, radio, newspapers, and magazines still have an impact. Just make sure to show your ads in the right kind of media. Business and finance magazines, talk shows on the radio or TV are all excellent examples. If you have a heftier budget, running advertisements on these networks can be useful.

Another old-but-gold tactic is organizing events, which falls under the category of experiential marketing. This will allow people to get to know you in an up close and personal fashion, which is something irreplaceable.

You can host your own events, but also attend and speak at other local business conferences whenever time permits. Make sure to attend the events even if you are not talking, as it is a great way to spread your network and make some new contacts.

B2B Marketing Strategy Takeaways

We hope this article helped you gain more in-depth insight into how to refine your company’s approach to improve the effectiveness of your B2B marketing strategy. These actionable insights also follow industry best practices that will stand the test of time and will continue to be effective in 2022 and beyond.

After reading this, it’s possible you may still feel a little bit overwhelmed. You might still not know exactly where to begin and implement these top B2B marketing strategies 2022. Don’t worry — you are not alone as shown in the chart below.

Many expert B2B marketers can plan an effective approach, but often lack the internal resources to execute successfully your internal approved B2B marketing strategies. This is where we highly recommend having a conversation with veteran B2B marketing agencies who really know all of the ins and outs.

When you look at these top B2B marketing tactics strategies outlined above more closely, they don’t seem that groundbreaking. They may even seem a little obvious. Yet even the best B2B marketing professionals are not fully leveraging these B2B marketing strategies to their full potential.

In this new decade, marketing teams wear many hats internally. For this reason, you should consider leaning on one of the expert niche B2B marketing companies to execute your vision and see a profound difference in your B2B marketing ROI.

Sources:

https://www.plezi.co/en/b2b-marketing-strategy/
https://www.wordstream.com/blog/ws/2021/06/02/b2b-marketing-strategies
https://www.310creative.com/blog/b2b-marketing-strategy

The Ultimate 30 Ways to Promote Your Business (Low-Cost)

Take full advantage of Google

Customers most often turn to Google first and foremost to find a specific product or service. Google is one of the most powerful ways to bring in new business. And, you don’t need to hire an SEO expert to take advantage of the many free tools Google has to offer.

If you haven’t done so already, start by creating and verifying your Google Business Profile. “Your Google Business Profile (Google’s term for your Google listing) is what allows your business to show up in Google Maps results, the local section of Google Search results, and also — when someone types in your business name and location — the right-side Knowledge Panel in Search results,” explained one expert.

Once you’ve verified your Google Business Profile, you can update your store hours, link to your website, and provide contact information to customers. Ask customers to provide Google reviews to boost your listing even more. Restaurants can use TheOrdering.App, a Google product that’s free until January 2022, to offer customers a way to order right from your website, Google Search, Google Maps and more. The more effort you put into filling out your Business Profile — which is free — the more likely Google will show your business in search results.

Have a blog on your website

Undoubtedly, one of the best ways to promote your business and drive traffic to your website is to have a blog. Even in 2022, many companies still underestimate the power of valuable content, which is a huge error that you should avoid at all costs.

On top of having and maintaining your own blog, another strategy to promote your business is to write guest posts for others. This means identifying brands and websites whose audience might be valuable for your company, and reaching out to them to offer a guest post in exchange for a backlink on their site.

This strategy is excellent for your off-site SEO as it helps you establish your domain authority and trustworthiness on the Internet. It also gets your brand in front of new audiences that could potentially convert into paying customers.

Ways To Promote Your Business Online

#1. Create A Business Website

Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Showcasing your brand to your prospective customers is one of the most important things that you can do using a website.

Having a website for your business increases its chances of generating leads and sales. Once people find you online, get interested in your brand, and want to know more, they’ll know how to contact you.

Having a website means that when people search for a product in your industry, chances are that your brand would pop up in search results. This allows you to drastically increase your customer base.

#2. Market your content using Quora, Medium, and Pinterest

Quora is a great source of long-term traffic. The questions you answer don’t disappear after a few days; in fact, many questions last for years and they’re constantly updated with new answers. Quora can also help establish your authority in your niche.

There is also the option to use Medium to drive traffic. This is a great growth hacking strategy. The next time you write a post, set a timer for yourself. The time you spend creating the content represents 20% of your efforts.

Pinterest is the second biggest driver of referral traffic by a large margin. Despite that, it doesn’t get as much attention as Facebook, Twitter, or LinkedIn. This is mainly because it’s a unique network that you should leverage in promoting your business online.

#3. Promote Your Business through An App

Every business aims to increase its audience base, brand popularity, sales, and revenue generation. A mobile application is capable of doing all these and helps businesses find multiple growth opportunities and generate revenues.

An app provides an efficient way for businesses to collect, analyze and leverage customer data. By capturing information such as customer preferences and behavior, apps offer the potential to influence marketing strategy with invaluable consumer insights.

#4. Publish Great and Unique Content

Unique content is original and not duplicated anywhere else. It plays a key role in search rankings because search algorithms rate unique content highly and can penalize websites for posting duplicate content.

#5. Build Your Online Reputation

This is because they are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal and buy broader ranges of products and services from them.

Listening to your customers and clients, understanding their expectations and issues, and validating their feedback is one way to build a positive reputation in the mind of your customers.

#6. Optimize your website for mobile and smart devices

A mobile-optimized site reformats itself for mobile devices. It not only makes sure to properly display on smaller screens but also makes the site much easier to navigate. It reformats content, displays larger navigation buttons, and optimizes images according to screen size.

#7. Optimize your business website for search engines

A key benefit of business website optimization for engines is that it enhances the user experience, which leads to an increased number of conversions. You can leverage insights from user behavior to better optimize your site and reap these benefits.

SEO Helps improve business visibility

22 Free and Paid Ways To Promote Your Business Online 1

Once your website is crawled by search engines, it competes with websites that have similar content. The better your website design and content are, the higher your site will show up on search engine result pages. This is not a strategy to ignore in promoting your business online.

#8. Leverage paid promotion

Paid promotion of content involves paying for any media space or placement. Paid promotion is a great opportunity to assess whether your content is working and whether your marketing message resonates with your audience.

#9. Connect with others on LinkedIn groups

#10. Co-branding or partnership with complementary brands

Co-branding can be an effective way to build a business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Both partners need to bring value to the table.

#11. Advertise on social platforms

Promote business on social media for free

#12. Try out Google Ads

Google Ads allows you to take advantage of the benefits of online marketing, as it shows your ads to the right people, in the right places, and at the right time. Google Ads holds several benefits in stock.

Resource:

https://www.uschamber.com/co/grow/marketing/ways-to-promote-your-business
https://mktoolboxsuite.com/promote-your-business/
https://adstargets.com/blog/promote-your-business-online/

How to reject someone nicely

from love to heartbreak

Here’s The Best Way To Gently Turn Someone Down If You’re Not Interested

I am a huge people-pleaser. It’s taken some time for me to accept it and say it out loud, but it’s true. There is truly nothing I hate more in life than having to do something that might hurt someone or make them upset. Even just the vague concept of hurting someone else bothers me so much that I would go to pretty much any length to avoid doing so. Needless to say, this little issue of mine made dating very difficult. In particular, figuring out how to politely reject someone has been my Mount Everest.

I mean, isn’t the concept of rejecting someone who was genuinely interested in you inherently going to be hurtful? That’s how I felt when I was single. I thought there was no real way to kindly reject someone, so I’d go to great lengths to come up with elaborate lies and ego-boosting explanations all to hopefully ease the blow. But it turns out there’s another way.

Unfortunately, when I was single, I never really had anyone to teach me how to turn someone down nicely. Luckily, if you’re a single person struggling with this, I’ve got some very helpful tips to share. In a recent Reddit AskWomen thread, women shared their go-to methods for rejecting people politely — and they’re incredible.

In scenarios where someone approaches you first or you’ve had just a casual date or two, it’s best to cut to the chase. Being brief, clear, and kind will show them that it just wasn’t in the cards for you two — and that’s OK. “The two keys are tact and honesty when letting someone down,” Erika Ettin, dating coach and founder of A Little Nudge, previously told Elite Daily. “While someone might be disappointed that you don’t want to go out again, he or she can’t really be angry at you for feeling, or not feeling, how you do.”

“Just tell them you’re not interested. You don’t have to get into it any more than that. It’s not harsh, it’s just direct. Rejection sucks no matter how much you sugar coated so you may as well be clear.

The thing about telling someone you’re not interested is that it’s always going to be a slight blow to their ego. Being upfront and direct, though, especially when it comes to casual dating, can make it sting less. “If you want to tell someone you’ve been casually dating that you want to end things, don’t be afraid of being direct,” writer and relationship expert Kiki O’Keeffe previously told Elite Daily. “The stakes are a bit lower, so there’s less pressure on both sides to navigate tricky emotions. Be decisive but kind, and that will go a long way toward ensuring that each party feels respected.”

One of the best ways you can reject someone kindly is to avoid placing blame on them. It’s perfectly fine to simply say you don’t think you’re compatible. While you don’t necessarily owe them an explanation, board-certified psychiatrist Dr. Susan Edelman previously explained to Elite Daily that if they do ask for more details, it can be helpful to offer some context (just so long as it doesn’t hurt their feelings). If you’re worried that the real reason you’re not into them might bruise their ego a bit too much, you can always go for the “I just didn’t feel a spark — I’m sorry” response, which is incredibly fair.

It’s better to be direct than wishy washy, even if you’re not someone who usually says things bluntly. The truth is, being upfront saves the both of you from becoming even more entrenched in something that just wasn’t going to work from the beginning.

“We hate hurting people’s feelings, so a lot of times we try to avoid or be vague,” Susan Trombetti, matchmaker and CEO of Exclusive Matchmaking, previously told Elite Daily. “It’s just not the way to go. You need to close that door so you don’t string them along. For example, if you say, ‘I have other plans,’ they might ask again. While it seems caring, it’s just delaying the inevitable and making them feel like a fool which will cause more hurt feelings.”

“You just say something like, “Sorry, I’m not interested.” or “No.” If you want to be extra gentle about it, you can say something like, “I’m flattered, but not interested.”, “No, thank you.”, or “Thank you for asking, but I’m not interested.” If they push for anything beyond that, they are the ones being rude.”

Sometimes people don’t take rejection well, and if that’s the case even after you turn them down politely and respectfully, there’s honestly nothing you can do, according to Ettin. “If someone is not mature enough to handle this, that is on the other person,” she explained. “You can only control what you put out there, not how people react to it. But, if someone is not gracious when you’ve expressed that you’re not — or no longer — interested, don’t let that impact how you deal with similar situations in the future.” If someone reacts poorly to your rejection, it can definitely leave a sour taste in your mouth, but it’s also important to remember that at that point, it’s out of your hands.

Deciding how to reject someone.

While it’s widely considered best practice to break up with someone in person, letting someone know you’re not interested in them doesn’t always warrant an in-person meetup. According to sex and dating coach Myisha Battle, M.S., it’s totally fine to reject someone over text if you’ve only gone on a date or two and your primary mode of communication has been through text. “To some folks, rejection by text is even preferable to meeting up in person only to be told things aren’t working,” she tells mbg.

  • “Hey there! This weekend was really fun. To be honest, though, I’m not really feeling a spark. I hope you can understand, and I really wish you all the best.”
  • “Thanks for dinner last night! I do want to be honest with you, though—I had a great time, but I don’t think we’re a great match. I wish you the best, though, and hope you find what you’re looking for out there!”
  • “I’m really flattered by the attention you’ve been giving me lately, but just to be upfront with you, I’m not interested in you in that way. I think you’re great, though, and I hope we can still be friends.”
  • “[Name], I think you’re a great guy/girl. I’m just not feeling a connection here.”
  • “Hey, [name], I’ve really enjoyed getting to know you these last few weeks. I think you’re hilarious and such fun. That said, I’m just not feeling a romantic connection here, and I think it’d be best for us to go our separate ways. I’m really glad we met, and I hope you find your person soon.”

Value your friendship

It’s never easy disappointing someone, especially when it’s someone you care about as a pal. “If this person is in your social circle or someone you’re close with, you likely don’t want to lose the relationship,” says Kaitlin Kindman, LCSW, practice director and co-founder of Kindman & Co.. “Let them know that you see and appreciate their vulnerability and give them space to show that it’s okay for them to feel let down.”

Try: “I hope you know how much I care about you and the relationship we have. I know it’s not easy to share your feelings and I admire the courage it took to let me know how you’re feeling. I don’t want to hurt you, but unfortunately, I don’t feel the same way. I understand if you feel disappointed and that this may make our relationship awkward for a bit. Take all the time you need and when you’re ready, I hope we can still be friends.”

Keep it casual

If a coworker asks you out, be clear that you’re not interested and don’t feel pressured to give any explanation as to why. Keeping a casual tone—like in the example below—will help both parties feel more comfortable during an awkward situation. (FYI, this assumes a peer is asking you out, not a supervisor or boss, which is crossing a line!)

When an old flame comes callin’, keep it short and sweet. “Let them know that your focus has shifted,” says Walker. That means, no need to recount details from the past or remind them of how terrible your breakup was! (Related: The 10 Stages Of Every Breakup—And How To Make Each One Suck Less)

Try: “Hey. While I can appreciate many aspects of our past relationship, going out again would feel like a step backward for me, and I’m committed to my future growth—in all areas of my life. Be well.”

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

Resource:

https://www.elitedaily.com/dating/how-to-reject-someone-nicely
https://www.mindbodygreen.com/articles/how-to-reject-someone-nicely
https://www.womenshealthmag.com/relationships/a34349049/how-to-reject-someone-kindly/

How to Write a Report: A Guide

What is a report?

In technical terms, the definition of a report is pretty vague: any account, spoken or written, of the matters concerning a particular topic. This could refer to anything from a courtroom testimony to a grade schooler’s book report.

Really, when people talk about “reports,” they’re usually referring to official documents outlining the facts of a topic, typically written by an expert on the subject or someone assigned to investigate it. There are different types of reports, explained in the next section, but they mostly fit this description.

Reports are closely related to essay writing , although there are some clear distinctions. While both rely on facts, essays add the personal opinions and arguments of the authors. Reports typically stick only to the facts, although they may include some of the author’s interpretation of these facts, most likely in the conclusion.

Moreover, reports are heavily organized, commonly with tables of contents and copious headings and subheadings. This makes it easier for readers to scan reports for the information they’re looking for. Essays, on the other hand, are meant to be read start to finish, not browsed for specific insights.

What is a thesis?

A thesis is a statement, theory, argument, proposal or proposition, which is put forward as a premise to be maintained or proved. It explains the stand someone takes on an issue and how the person intends to justify the stand. It is always better to pick a topic that will be able to render professional help, a topic that you will be happy to talk about with anybody, a topic you have personal interest and passion for, because when writing a thesis gets frustrating personal interest, happiness and passion coupled with the professional help it will be easier to write a great thesis (see you through the thesis). One has to source for a lot of information concerning the topic one is writing a thesis on in order to know the important question, because for you to take a good stand on an issue you have to study the evidence first.

  • A good thesis must solve an existing problem in the society, organisation, government among others.
  • A good thesis should be contestable, it should propose a point that is arguable which people can agree with or disagree.
  • It is specific, clear and focused.
  • A good thesis does not use general terms and abstractions.
  • The claims of a good thesis should be definable and arguable.
  • It anticipates the counter-arguments
  • It does not use unclear language
  • It avoids the first person. (“In my opinion”)
  • A strong thesis should be able to take a stand and not just taking a stand but should be able to justify the stand that is taken, so that the reader will be tempted to ask questions like how or why.
  • The thesis should be arguable, contestable, focused, specific, and clear. Make your thesis clear, strong and easy to find.
  • The conclusion of a thesis should be based on evidence.

Steps in writing a Thesis

  • First, think about good topics and theories that you can write before writing the thesis, then pick a topic. The topic or thesis statement is derived from a review of existing literature in the area of study that the researcher wants to explore. This route is taken when the unknowns in an area of study are not yet defined. Some areas of study have existing problems yearning to be solved and the drafting of the thesis topic or statement revolves around a selection of one of these problems.
  • Once you have a good thesis, put it down and draw an outline. The outline is like a map of the whole thesis and it covers more commonly the introduction, literature review, discussion of methodology, discussion of results and the thesis’ conclusions and recommendations. The outline might differ from one institution to another but the one described in the preceding sentence is what is more commonly obtainable. It is imperative at this point to note that the outline drew still requires other mini- outlines for each of the sections mentioned. The outlines and mini- outlines provide a graphical over- view of the whole project and can also be used in allocating the word- count for each section and sub- section based on the overall word- count requirement of the thesis(RE: write a thesis or writing a thesis).
  • Literature search. Remember to draw a good outline you need to do literature search to familiarize yourself with the concepts and the works of others. Similarly, to achieve this, you need to read as much material that contains necessary information as you can. There will always be a counter argument for everything so anticipate it because it will help shape your thesis. Read everything you can–academic research, trade literature, and information in the popular press and on the Internet(RE: write a thesis or writing a thesis).
  • After getting all the information you need, the knowledge you gathered should help in suggesting the aim of your thesis.

Remember; a thesis is not supposed to be a question or a list, thesis should specific and as clear as possible. The claims of a thesis should be definable and also arguable.

Structure of a Thesis

A conventional thesis has five chapters – chapter 1-5 which will be discussed in detail below. However, it is important to state that a thesis is not limited to any chapter or section as the case may be. In fact, a thesis can be five, six, seven or even eight chapters. What determines the number of chapters in a thesis includes institution rules/ guideline, researcher choice, supervisor choice, programme or educational level. In fact, most PhD thesis are usually more than 5 chapters(RE: write a thesis or writing a thesis).

The introduction: The introduction is the first section and it provides as the name implies an introduction to the thesis. The introduction contains such aspects as the background to the study which provides information on the topic in the context of what is happening in the world as related to the topic. It also discusses the relevance of the topic to society, policies formulated success and failure. The introduction also contains the statement of the problem which is essentially a succinct description of the problem that the thesis want to solve and what the trend will be if the problem is not solved. The concluding part of the statement of problem ends with an outline of the research questions. These are the questions which when answered helps in achieving the aim of the thesis. The third section is the outline of research objectives. Conventionally research objectives re a conversion the research questions into an active statement form. Other parts of the introduction are a discussion of hypotheses (if any), the significance of the study, delimitations, proposed methodology and a discussion of the structure of the study(RE: write a thesis or writing a thesis).

The main body includes the following; the literature review, methodology, research results and discussion of the result, the summary, conclusion and recommendations, the list of references and the appendices.

The literature review: The literature review is often the most voluminous aspects of a thesis because it reviews past empirical and theoretical literature about the problem being studied. This section starts by discussing the concepts relevant to the problem as indicated in the topic, the relationship between the concepts and what discoveries have being made on topic based on the choice of methodologies. The validity of the studies reviewed are questioned and findings are compared in order to get a comprehensive picture of the problem. The literature review also discusses the theories and theoretical frameworks that are relevant to the problem, the gaps that are evident in literature and how the thesis being written helps in resolving some of the gaps.

How to write a poem

Writing a poem isn’t the same as writing a short story , an essay, an email, or any other type of writing. While each of these other kinds of writing requires a unique approach, they all have one thing in common: they’re prose.

With poetry, going through the standard writing process can feel like a creativity killer. That doesn’t mean you should just sit down, scrawl out a poem, and call it a day. On the contrary, when you’re writing poetry, you might find that skipping one or more stages in the traditional writing process will help you be more creative.

Of course, you might also find that following the writing process helps you explore and organize your thoughts before you start to write. The usefulness of starting with brainstorming, then moving onto outlining, then starting to write only once you’ve got an outline varies from poet to poet and even poem to poem. Sometimes, inspiration strikes and the words just start flowing out of your mind and onto the page.

1 Decide what you want to write about

Unless you’ve been assigned to write a poem about a specific topic, the first step in writing a poem is determining a topic to write about. Look for inspiration around you, perhaps in nature, your community, current events, or the people in your life. Take notes on how different things make you feel and what they drive you to think about.

Freewriting can be a helpful exercise when you’re searching for the perfect topic to write a poem about. You can use a writing prompt as a jumping-off point for your freewriting or just jot down a word (or a few) and see where your mind guides your pen, stream-of-consciousness style.

2 Determine the best format for your topic

Your poem doesn’t have to adhere to any specific format, but choosing a format and sticking to it might be the way to go. By opting to write in a particular format, like a sonnet or a limerick, for example, you constrain your writing and force yourself to find a way to creatively express your theme while fitting that format’s constraints.

3 Explore words, rhymes, and rhythm

If you’ve decided to write your poem in a specific format, read other poems in that format to give yourself a template to follow. A specific rhythm or rhyme scheme can highlight themes and clever wordplay in your poem. For example, you might determine that a limerick is the most effective way to make your readers laugh at your satirical poem because the format feels like it has a built-in punchline.

4 Write the poem

Don’t expect to write something perfect on the first try. Instead, focus on getting your words out. Even if your lines don’t rhyme perfectly or you’ve got too many or too few syllables to fit the format you chose, write what’s on your mind. The theme your words are expressing is more important than the specific words themselves, and you can always revise your poem later.

5 Edit what you’ve written

Once you have a draft, the next step is to edit your poem. You don’t have to jump right from writing to editing—in fact, it’s better if you don’t. Give yourself a break. Then in a day or two, come back to your poem with a critical eye. By that, we mean read it again, taking note of any spots where you can replace a word with a stronger one, tighten your rhythm, make your imagery more vivid, or even remove words or stanzas that aren’t adding anything to the poem. When you do this, you might realize that the poem would work better in another form or that your poem would be stronger if it rhymed . . . or if it didn’t.

Reading your poem aloud can help you edit it more effectively because when you listen to it, you’ll hear the poem’s rhythm and quickly notice any spots where the rhythm doesn’t quite work. This can help you move words around or even completely restructure the poem.

If you’re comfortable sharing your poetry with others, have somebody else read your poem and give you feedback on ways you can improve it. You might even want to join a writing group, online or off, where you can workshop your poetry with other writers. Often, other people can spot strengths and weaknesses in your work that you might not have noticed because your perspective is too close to the poem. A more distanced perspective, as well as perspectives from readers and writers of different backgrounds, can offer up ways to make your writing stronger that you hadn’t considered before.

Resource:

https://www.grammarly.com/blog/how-to-write-a-report/
https://thesismind.com/write-a-thesis/
https://www.grammarly.com/blog/how-to-write-a-poem/

How to Write a Biography on Yourself

6 short professional bios and how to write one yourself

Short professional bios can be just as effective as long ones that detail your accomplishments. Whether you need to work within Twitter’s character count or you’re making career moves on LinkedIn, a well-written short professional bio gives you the chance to make an excellent first impression. Here’s how to turn this brief text into a powerful introduction to your greatest strengths and accomplishments.

“[Your name] is a [professional title] at [current employer] with [length of experience] helping [target audience] with [audience’s problems]. Specializing in [area of expertise], [first name] uses that experience to [describe most important aspects of the job].

By focusing on [branding statement about what matters professionally], [first name] has been able to put the [degree(s)] they earned at [college or university attended] to good use. Over the years, [first name’s or pronoun] strengths at [employer or project] has garnered some recognition for/by [major accomplishments]. [First name] may spend their days at [employer or employer location], but it’s the [one or two aspects of the job that they’re passionate about] that gets them up in the morning.

Example of a professional bio

Jerry Smith is a race car driver at Hendrick Motorsports with five years’ experience making speedy turns for several hours, helping his thousands of fans to fulfill their entertainment needs. Specializing in left turns and safely overtaking his opponents in the pursuit of a checkered flag, Jerry uses that expertise to never come in last.

By focusing on making sure Hendrick Motorsports ends up in the winner’s circle at every race, Jerry has been able to put the racing certifications he earned at driver’s school to good use. Over the years, his strengths at Hendrick Motorsports have garnered some recognition for winning several races each year. Jerry may spend his days at the racetrack, but it’s the thrill of the race and the glory of coming in first that gets him up in the morning.

What should be included in your bio?

Now that you know how effective a short bio can be, you’re getting closer to putting the proverbial pen to paper and letting the world know more about you. Before you get started on your bio, it’s important that you consider each element you want to mention in it. A good professional bio should include the following bits of information, regardless of your writing style or your goals:

  • Start with who you are and what you do. The basics of a bio include your name and a brief summary of your professional endeavors and goals.
  • Describe what you’re currently doing. Include quantifiable information that can show how effective you are in your most recent position.
  • Share a couple of professional triumphs. If you’ve enjoyed a level of professional excellence that resulted in special recognition, share those results. This is your moment to showcase two or three key moments in your career, such as awards, special recognition, or significant accomplishments. Approach this like you would a cover letter for a job application.
  • Create abranding statement. Consider your values as a professional and take some space to outline them. Think of this as an easy way to help people quickly determine what matters to you.
  • Include some personal details that showcase your personality. At the end of the day, your career doesn’t completely define you. Feel free to include interests and hobbies in your bio to make you more relatable.
  • Mention how to reach you. Add social media links or an email address to your bio. This one is more optional and context-dependent, but a smart idea nonetheless.

Resource:

https://www.namecheap.com/guru-guides/short-professional-bio-examples-and-tips/
https://www.customwritingservice.org/how-to-write-a-biography-on-yourself/

9 Business Negotiation Tactics for Success

Write Your Business Plan_ Tips from Business Consultants

What not to do when negotiating

We’ll start by going over some negotiating don’ts, courtesy of Molly Fletcher, consultant and author of A Winner’s Guide to Negotiating: How Conversation Gets Deals Done (McGraw-Hill, 2014). Here are some negotiation blunders to avoid:

1. Don’t make assumptions.

“Failing to prepare is preparing to fail,” Fletcher said. “Preparation means gathering and understanding the hard data – for example, your comparables – but it also means having 360-degree awareness.”

This means you need to know the decision-maker and the other party’s needs, values, hopes and fears. Fletcher explains this means not assuming that anything is nonnegotiable beforehand.

2. Don’t rush.

“Share a little piece of personal information that signals your openness and desire for connection,” she said. “Doing so can shift a negotiation from an adversarial battle to a productive conversation.”

3. Don’t take anything personally.

Fletcher recognizes that it can be easy to let your emotions get the better of you during a negotiation, especially if it affects you personally. But getting too emotional will hurt your productivity, she cautioned.

Her advice for making it through unscathed? “Challenge yourself to turn moments where you feel attacked and defensive into moments of curiosity where you can gain feedback. Emotion can easily be used against you in a negotiation.”

4. Don’t accept a bad deal.

Fletcher conceded that negotiation can be a long, tiring and stressful process. It can be easy to settle, but agreeing to a deal just to get a deal isn’t good, no matter what side you’re on.

“It’s important to remember that a deal isn’t necessarily better than no deal,” she said. “That can be discouraging when you’ve invested time and energy into getting a deal done, but it’s important to have that clarity.”

Fletcher advised that you understand, going into the negotiation, precisely what you’re willing to give up – and what you aren’t. “Ask yourself, ‘What does success look like? At what point am I comfortable walking away?’”

5. Don’t over-negotiate.

If you’re lucky enough to have the upper hand during the negotiation, don’t take advantage of it too much, Fletcher cautioned. Consider the consequences of over-negotiating: You might get what you want, but at what price?

“Don’t put yourself in a position where you can’t go back to a relationship because you overleveraged,” Fletcher said. “Recognize that hopefully, this is a relationship and a conversation that will continue over time.”

Key takeaway: Almost half of the employees in the U.S. don’t feel confident in their negotiation skills.

What to do when negotiating

6. Be the first to make an offer.

7. Provide set terms instead of price ranges.

8. Use words wisely while negotiating.

You don’t have to talk about the entire negotiation. Say what you need to say and combine that with direct contact. This direct approach establishes confidence, making the other party more likely to accept your proposed terms.

9. Ask open-ended questions and be a good listener.

Yes-or-no questions aren’t as effective and don’t produce details and context. Ask questions that help the other party understand how they benefit from the negotiation, and make sure they understand the overall agreement. Listen to their concerns and objections, and counter them with answers that prevent doubt.

10. Offer a win-win scenario.

Any negotiation ending with one side benefitting from the agreement will lead to a faulty business relationship. One-sided negotiations decrease trust and rapport. Both you and the other party should feel assured that you’re getting a fair deal.

Tip: There are particular concerns when you’re negotiating for a business loan. It’s essential to approach the right banks, know your terminology, limit personal guarantees, and always be prepared.

7 Business Negotiation Tactics for Success in 2022

1. Always Be Prepared

  • Research the other company . Run a background check and try to thoroughly understand their business. Check their website, social media, articles written about their company, user reviews, and whatever other piece of information you can find.
  • Review the personal background of the person you’ll be negotiating with . Sometimes, you can focus too much on the company and forget to also run a personal background check for the person you’ll be negotiating with. Again, look for the person’s bio on the company website, check their LinkedIn profile, and type their name into Google to find any additional information that could be relevant to know.
  • Check previous deals . Inspect potential sources of information to see if you can find details about previous deals the other company has done. If the company is public (and in the United States), you can find info on SEC .
  • Analyze the competitors . Check out the competitors of the company you’re about to negotiate with, and establish what are their prices and offerings. This will help you prepare to make a reasonable business offer.

2. Never Accept the First Offer

One of the most common mistakes when handling business negotiations is to accept the first offer. Why agreeing to the first offer is such a big no? First, it could make you look desperate. Second, the other party might think they’ve offered too much, and attempt to cancel the deal.

Furthermore, the buyer usually expects the first offer to be rejected and countered with another one. Back-and-forth negotiations have a tendency to bring deals to a successful closure, as both parties will be satisfied to have reached the best deal possible, and are more committed to closing the deal.

3. Ask the Right Questions

Asking questions is not something that you should be afraid of. After all, the answers you receive could be essential to the negotiations. Of course, it’s important to ask the right questions, in order to gain insights and find out more about the other person’s approach and mindset.

4. Consult the Best Lawyers and Business Advisors

For important or complicated deals, it’s a good idea to get real experts on your side to help with negotiations and contract drafts. Hiring a top lawyer or advisor will not come cheap, however, it will be well worth the money, especially if you are negotiating a deal to sell real estate property or your company, for example.

5. Start With a Low Offer

The business negotiation tactic of opening up with a low offer is also known as a lowball . This is a type of offer that is deliberately much lower than the seller’s asking price. One of the advantages of lowballing is to see how the other party will react to your offer.

Think of it as a bluff, use the first offer as a testing ground. It’s a standard practice to open negotiations with an offer that’s half the wanted amount. The same tactic is applicable when you’re the seller, but in reverse. Start with an offer that’s much higher than what you’re willing to accept.

6. Create Urgency

Creating urgency is one of the oldest business negotiation strategies, utilized in marketing all the time. The more time it takes for a deal to be completed, the more likely it is for the deal to fall through.

Keep in mind that time is not on your side. You should always look to be expeditive with responses, and also try to superintend other people involved in the deal, like lawyers. However, you shouldn’t rush through negotiations either, it’s good to take your time to secure the best terms for both parties.

7. Strategic Use of Body Language

One of the most elusive, yet very effective business negotiation tips is to demonstrate negative body language when you receive an offer you do not like. For instance, when you are given a lowball offer, you can visibly demonstrate via a flinch.

This reaction could speak more than a thousand words, and could cause the other person to change his tactics. Cleverly using your body language can really quicken complicated negotiations and bring success to your business.

8. Don’t Ignore Alternatives

Having competitive alternatives can enhance your negotiation position by allowing you to choose how to proceed. Quote prices often, when negotiating with two or more parties, so you can get better pricing or terms.

For example, if you are trying to sell your company, multiple bids will be advantageous for you. Once one of the bids reaches the price and terms that satisfy you, you can enter into exclusive negotiations with the bidder.

9. Be Prepared to Walk Away

You must be prepared to stand and walk away at all times, should the terms of the deal not suit you. Of course, it’s easier said than done, but still, in some cases this is the only appropriate action.

Why should you brush up on your negotiation skills as a technical manager?

Being a technical manager is not a piece of cake. Technical managers are responsible for building competent teams, meeting stakeholders’ technical expectations, and executing complex software projects. Negotiation skills are important for these responsibilities.

It takes a good negotiator to convince talented developers to pick your organization over other attractive companies. Managing a team of software developers will require several processes, conversations, and of course, negotiation. You also need to negotiate with third-party contractors to get the best deal for your organization.

With great negotiation techniques, you can demand better pay or additional benefits without any hassle. You can also get shorter workweeks and other perks that will make your current job your dream job.

Negotiation goes beyond the workplace. You’ll need to barter with your spouse or kids at home, too. For instance, you may need to convince your kids to settle for a healthy sandwich for dinner instead of pizza or plead with your spouse or partner to reschedule dates at the last minute.

If you do a quick review of your daily activities, you’ll find several examples of negotiation skills at work. It’s safe to say that you need great negotiation techniques to excel in your career, build solid relationships with the people around you, and live a balanced life.

4 useful techniques for successful negotiations in business and life

1. Mirroring

In negotiation, mirroring is essentially repeating a few words spoken by the other party in an inquisitive tone. It’s a subtle technique that encourages your interlocutor to reveal further information and gives you a clearer perception of their concerns or requests.

It’s a great way to highlight and clarify gray areas in a conversation. You can repeat the key terms that need to be clarified and elicit the right information from your counterpart with mirroring.

Also, mirroring keeps the conversation going and helps you reach resolutions quicker. It compels you to listen to your interlocutor and process the information gotten from them on the spot. It’s a great strategy for building good rapport and strengthening interpersonal relationships. You’ll also appear warm and empathetic, which is great for successful negotiations.

Mirroring may be verbal or non-verbal and both can be used simultaneously. Verbal mirroring is the repetition of words spoken by a person while non-verbal mirroring involves mirroring your interlocutor’s body language.

Why mirroring is so important

Mirroring is a good negotiation strategy for anyone who hates negotiating. It’s so important because it gets the other party talking and revealing vital information with little effort from you. You only need to chip in a few words to prompt your interlocutor to spill the beans.

Bargaining with reserved people can be quite taxing. Conversations end up being one-sided with little or no input from your counterpart. Mirroring is a great technique when bartering with shy people or those who would rather avoid the conversation.

It’s equally very helpful if you’re the withdrawn person at the bargaining table, but would like to be heard and contribute your piece. You’ll be able to get all the details you need to negotiate without speaking a lot.

Tips for getting mirroring right

Developer: Yes, I noticed some mistakes in the initial code. I need to audit the initial code and run another smoke test. I need some more time to tidy things up but I’m sure I can work around things soon.

2. Labeling

We use labels daily to track, identify and save vital information in our memories, applications, and pantries. Labeling also works perfectly for negotiation. Labeling is the art of identifying the emotions expressed by your interlocutor.

You can tell a lot about a person’s feelings from the words they speak. Oftentimes, we can identify emotions such as frustration, anger, resentment, dissatisfaction, and disapproval by listening to the people with these emotions speak.

With labeling, you can voice out your interlocutor’s emotions to elicit further information from them. It’s simply identifying and expressing your interlocutor’s emotions in a manner that gets them to think about their feelings.

Labeling is a subtle negotiation strategy that works well in the workplace. It diffuses tense or negative emotions and gets the other party to address those emotions. It also reinforces positive emotions.

Tips for effective labeling
3. Tone of voice and body language

Words are golden, but the tone of voice and body language give context to the words we speak. Professor Albert Mehrabian conducted a study that compared the impact of spoken words, tone of voice, and body language in communication. The study focused on a group’s assessment of the verbal and non-verbal components of a conversation. The result is what is now popularly referred to as the 7-38-55 rule.

Content is important but non-verbal communication is key to effective communication and negotiation. Thus, it’s important to pay attention to your interlocutor’s body language and tone of voice during a negotiation. This will help you interpret and label their emotions appropriately.

Also, using the right tone of voice and body movements that compliment your words makes you a better negotiator. When your non-verbal communication doesn’t match your words, your interlocutor gets a different message entirely. They’ll most likely believe the non-verbal message over your words.

Interviewer: “I’m very pleased to meet you today.” (frowns and scrunches their nose) “I’ve reviewed your resume and I think you’re an ideal candidate for this job.” (looks away from the candidate and exchanges glances with the co-interview) “We’d like to know what it’ll take to get you on board.” (smiles briefly)

Of course, the diplomatic thing to do would be to react positively and show genuine interest and enthusiasm for the role using the right body language. But it would be difficult to believe the interviewer’s opinion and assessment of the candidate by their words, as their actions portray a different meaning.

Sources:

https://www.businessnewsdaily.com/7349-negotiating-donts.html
https://devrix.com/tutorial/business-negotiation-tactics/
https://www.stxnext.com/blog/best-tactics-successful-business-negotiation-technical-managers/

How to Write a Professional Bio, With Examples and Templates

How to write a bio

How to Write a Professional Short Bio (With Examples)

Writing a short bio is an important part of introducing yourself to potential employers, clients or contacts. Your short bio has the potential to help you make positive impressions that can impact your professional development and success. If you are interested in learning to write effective short bios, you will need to know what to include and what an effective short bio looks like.

Short bios are concise, biographical paragraphs that professionals use to introduce themselves. You can often find short bios on social media profiles, personal websites and company team directories. Short bios are typically used to provide a summary of an individual’s accomplishments, an overview of their career history and a description of their professional goals.

Your short bio is often the first (and perhaps only) thing a potential employer, client or contact will read before deciding to contact you, so it is important that your bio be accurate, informative and memorable. It’s a good idea to include:

How to write a short bio

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business – for example, a blog, freelance business or eCommerce site – be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments – e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer.

How to write a bio

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why. This is one of the most important elements to focus on as you consider how to write a bio.

You can also think of this part of your bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you.

06. Mention your personal interests

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

4. Your personal website or portfolio “About Me” page

Here’s where you want to lay it all on your audience. You can use as much of the bio you wrote from the template above as you see fit and feel free to expand on whatever sections you’d like. Craft your “About Me” page so potential partners or employers understand what you can do for them and why you’re the person they should hire.

Chad Wilborn takes complex technical ideas and distills them into user-friendly visuals to improve digital marketing campaigns for companies along the West Coast. He has an education in traditional advertising and a background loaded with marketing and graphic design projects, centered around modernizing the consumer experience. Chad’s portfolio demonstrates his ability to capitalize on every pixel for the overall benefit of startups or established enterprises trying to reach consumers. His services have won multiple design and branding awards, and he is excited to help add your company to his list of successes.

I am a modern magician, except I transform complicated technical ideas into user-friendly images before the eyes of your company’s customers. I believe in telling relatable stories through graphics, so I studied the basics of traditional advertising before working my magic on corporate marketing projects for companies along the West Coast. My portfolio showcases a lineup of my most recent tricks, which range from visual startup campaigns to Fortune 500 projects—each of which have won design and branding awards. I’m always ready for new design opportunities and have plenty of room up my sleeve for a few more award-winning performances.

  • Know your limits: Just as your resume is best when it fits on one or two pages, your bio likely also requires a certain length. Whether it’s two sentences, two paragraphs, or 160 characters, respect the limit or risk it being arbitrarily chopped down.
  • Avoid jargon and buzzwords: When you spend nearly a third of your life at work, it’s easy to forget that the rest of the world doesn’t speak your industry’s (or company’s) language. Use your bio to share facts and impact in terms everyone will understand.
  • Use your own voice: Write about what you know best and write the way that you talk. If your bio readers ever meet you in person, they should feel as if they already know you.
  • Write more than one draft: Don’t just throw something together and send it off. Write it, sleep on it, then come back to it and ask: “Would I want to meet me?” Or better yet: “Would I want to hire or work with me?”
  • Don’t forget to update your bio: Your bio should evolve as you do. If you start looking for jobs in different industries, have a new and exciting accomplishment to note, or just feel ready for a refresh, go for it. Now that you’ve got this draft down, it’ll be easy to rework your professional bio.

Kaysie is a freelance writer with bibliophilic tendencies who covers professional subjects, resume best practices, and a mix of lifestyle topics. When she isn’t helping clients weave their words into gold, she serves as an editorial contributor for HelloFlo and as a resume editor for Elevated Resumes (which you can book on The Muse’s Coach Connect). You can also chat with Kaysie on Twitter @cafeaukay.

Source:

https://www.indeed.com/career-advice/career-development/how-to-write-a-short-bio
https://www.wix.com/blog/2020/07/how-to-write-a-bio/
https://www.themuse.com/advice/the-professional-bio-template-that-makes-everyone-sound-accomplished

Ghostwriting 101: Tips from Bloggers Who ve Done It

The Entrepreneur’s Complete Guide to Ghostwriting

You have a book in your head that you need to write. You know it will help you and your business, but you haven’t done it, and you probably aren’t ever going to do it yourself. So, what now?

One common solution that a lot of entrepreneurs use is to hire a ghostwriter. A ghostwriter is someone hired to author a book that someone else will be credited for. Quite simply, you’re paying someone to write your book for you.

Shockingly, there is no comprehensive resource that answers all the common questions about ghostwriting and explains the different options to give authors a framework for making a decision. So, I will attempt to give you that here — a complete examination of all aspects of ghostwriting: the positives, the negatives, the alternatives, where to find writers and how to hire them, so you can decide if you want to use a ghostwriter — and if you do, how to do it right.

When to Use Their Voice

1. Main Ideas

The argument of the piece should be determined by your subject, no matter what your personal take on it is. Bear in mind that it’s going to be published under their byline. Your opinion is moot, and therefore should be mute.

Thesis aside, I also steer clear of adding or subtracting ideas. If a subject bothers to bring up an argument that means it’s important to them, and should be featured in the finished product in some way. Conversely, if the subject does not mention a topic, don’t bring it in, no matter how much you think it would bring the point home, clarify the argument, or sound awesome.

2. Signature Words or Phrases

“Bam!” is a fairly innocuous example, but I bet you can think of some favorite turns of phrase that are senseless, silly sounding, or unnecessary. But if this is how the subject talks, then this is how the subject would presumably write. Including signature words makes the article seem more genuine, especially to readers familiar with the person.

The only time I would strike or edit a favorite phrase is if it’s unintentionally grammatically incorrect. All other instances of “BAM!” “fuggetaboutit,” “survey says,” and “that’s all folks!” stay in.

3. Data Points

The problem is there are plenty of statistics out there that aren’t perfect. Sometimes, a subject offers up great data to support their points, and other times … less great. But I try to keep in mind that I’m not the expert here — there’s a reason why the subject used this specific piece of data, and it’s not up to you to judge whether it’s up to par.

I aim to use the majority of data points that subjects give me, but I always inquire after the source. That way, if I really feel shaky about the numbers, I can go back and check into their accuracy on my own. If I find a problem, I bring it to my subject’s attention and let them determine if it should still be published.

How Do You Ghostwrite a Book?

1. What is the Book About?

The first step, then, is to collaborate with the author to create an outline of his or her book. You should also ask the author to recommend several similar titles which you can read as research. (And if they say there are no books like the one they want to write, they probably aren’t reading enough. In this case, find similar titles on your own.)

2. Collect Written and Recorded Materials

Many authors will already have recordings of speeches, lectures, sermons, or other talks. Collect as many of these recordings as you can, especially recordings that apply to your topic.

3. Record Interviews

Interviewing your author is a ghostwriter’s most important task. An hourlong interview can make up an entire chapter in a non-fiction book. The better your questions and the more you can draw out of your client about the content of their book during the interview process, the easier the actual writing will be.

Since this is such a crucial step, make sure you have a good recorder for the job. And don’t forget to have a backup recorder as well. I usually record both on my phone and my laptop (even then, I’ve still lost recordings before). If you’re interviewing your client over phone, you can call them using Skype and record it using Call Recorder.

4. Transcribe Your Interviews

5. Write Your First Draft

The transcriptions of your interviews will become the backbone of your book’s first draft, which is why it’s so important to get a good interview. You will likely have to do a lot of re-writing and editing to make it fit into a full-length book.

6. Write a Second Draft

I never share first drafts with my ghostwriting clients. I’ve found that they’re just too rough. They make the client feel bad about the process. And so I do a heavy edit on the first draft, getting it as close to publishable quality before I send it to them for their review.

7. Author Review

8. Copyediting, Proofreading, and Beta Reading

Source:

https://www.entrepreneur.com/article/280519
https://blog.hubspot.com/marketing/ghostwriting-tips
https://thewritepractice.com/ghostwrite/

30 Best Pieces of Career Advice No One Ever Told You

Interpersonal Skills: Definition and Examples

Tips 1-7 On Working a Not-Quite-Dream Job

  1. The best career or job is the one in which you’re using the skills you enjoy. But, not every job needs to address all of your passions. Use every job as an opportunity to learn something new and keep an open mind; you may find that you really enjoy something you never imagined would appeal to you.—Miriam Salpeter, Founder of Keppie Careers
  2. Don’t take yourself (or your career) too seriously. Plenty of brilliant people started out in jobs they hated, or took paths that weren’t right at the beginning of their careers. Professional development is no longer linear, and trust that with hard work and a dedication to figuring out what you want to do with your life, you, too, will be OK!—Kathryn Minshew, CEO of The Muse
  3. Every person you meet is a potential door to a new opportunity—personally or professionally. Build good bridges even in that just-for-now job, because you never know how they’ll weave into the larger picture of your life.—Kristina Leonardi, Career Coach
  4. My friend Andre said to me, “You know, Marissa, you’re putting a lot of pressure on yourself to pick the right choice, and I’ve gotta be honest: That’s not what I see here. I see a bunch of good choices, and there’s the one that you pick and make great.” I think that’s one of the best pieces of advice I’ve ever gotten.”—Marissa Mayer, CEO of Yahoo!
  5. No matter how low on the totem poll you are or how jaded you’ve become by your to-do list, it’s still important to show up early, wear something sharp, and avoid Facebook like the plague. I discovered that when I acted like a professional, I suddenly felt like my work was a lot more valuable. “Looking the part” boosted my confidence, helped me begin to see myself as a highly capable contributor to the team—and ultimately led the rest of my team to see me in the same light.—Lisa Habersack, Writer
  6. Remember that a job, even a great job or a fantastic career, doesn’t give your life meaning, at least not by itself. Life is about what you learn, who you are or can become, who you love and are loved by.—Fran Dorf, Author and Psychotherapist
  7. If the career you have chosen has some unexpected inconvenience, console yourself by reflecting that no career is without them.—Jane Fonda
  1. Every year or two, spend some time really thinking about your career. Go out and warm up your network, check out new opportunities, and do some salary comparisons. You make smarter career decisions when you have real data. Also, if you are afraid or uncomfortable, you are probably onto something awesome! Fear means you are growing your comfort zone.—Christie Mims, Career Coach
  2. Don’t be afraid to speak up in a meeting or to schedule a sit down with a colleague or boss—whether to hash out details on a project or deal with a sensitive situation. When it comes to having your ideas heard, or to really connecting with co-workers, never underestimate the power of face time and the importance of in-person communication.—Catherine Straut, Assistant Editor of Elle
  3. Some people think the office is the place to be all power, all brilliance, all the time. And while you should strive to make a powerful and brilliant impression, an occasional question or clarification won’t discount your abilities—but it may help you squeeze through a tricky situation with your reputation intact.—Sara McCord, Staff Writer and Editor at The Muse
  4. Take criticism or “feedback” for what it is: a gift given to you to make you better at what you do. Don’t concern yourself with the person or the method of delivery. Instead, glean out the teachable nuggets and move on.—Michelle Bruno, President of Bruno Group Signature Events
  5. I know. You’ve heard it a thousand times: Dress for the job you want, not the one you’ve got. But I think this message goes far beyond the clothes you wear every day: It’s how you present yourself in meetings and at office events, how you interact with staff both above and below you, and how seriously you take your work.—Adrian Granzella Larssen, Editor-in-Chief at The Muse
  6. In chaos, there is opportunity. Most major career accelerations happen when someone steps into a mess and makes a difference.—Kristi Hedges, Leadership Coach
  7. Work harder than everyone under you or above you. Nothing commands respect more than a good work ethic. This means being the first one at the event in the morning and the last one to leave in the evening. No one said this gig was easy.—Keith Johnston, Event Consultant at Plannerwire
  8. Having a mentor within your company is particularly valuable—she can identify opportunities for advancement you might overlook, guide you through challenging projects, and help you build relationships with higher-ups. Most importantly, if she’s influential, she can earn you recommendations for special projects or teams that you might not have been considered for otherwise. And these are the factors that are going to pave the way for success at your company.—Jessica Taylor, Writer

Tips 16-28 On Excelling in Your Career

  1. I first heard Zig Ziglar say it when people challenged him on his “positive attitude” manifesto: “You can do anything with a positive attitude better than you can do it with a negative one.”—Lea McLeod, Career Coach
  2. Work hard and be nice to people. It’s a very simple motto I try to live by daily.—Marie Burns, Recruiting Leader at Compete
  3. There’s never going to be a precisely right moment to speak, share an idea, or take a chance. Just take the moment—don’t let thoughts like “I don’t feel like I’m ready” get in the way. Look to see if you have the main things or the opportunity will pass you by. Don’t let perfect get in the way of really, really good.—Kathleen Tierney, Executive Vice President and COO of Chubb Insurance
  4. Find a way to say yes to things. Say yes to invitations to a new country, say yes to meet new friends, say yes to learn something new. Yes is how you get your first job, and your next job, and your spouse, and even your kids.—Eric Schmidt, Executive Chairman of Google
  5. No matter what your dream job is, you’ll likely hear “no” many times before you achieve your goals. Just accept that as a fact. But by refusing to accept that “no,” you’ll separate yourself from the pack. Sometimes you just have to outlast the competition—and wear down your boss!—Shannon Bream, Supreme Court Correspondent at FOX
  6. Tenacity and persistence—nothing beats it. Even if your talent isn’t there yet, you can always develop it to what it will eventually be. But people who are persistent and tenacious and driven and have a really clear, defined goal of what they want, nothing compares to that. Not giving up is really huge.—Catt Sadler, Anchor at E!
  7. Asking for help isn’t a sign of weakness, it’s a sign of strength. No one got to where they are today without help along the way. Don’t be afraid to ask, and then remember to return the favor.—Elliott Bell, Director of Marketing of The Muse
  8. Even if you aren’t feeling totally sure of yourself and your abilities, it’s important you present yourself otherwise. That means shifting your body language to portray confidence. So, while you may be so nervous before your big interview or meeting that you want to curl into a ball, resist the temptation to cower or make yourself smaller, and walk in with your head held high.—Michele Hoos, Writer
  9. My advice for everyone in the industry is to find a mentor and to be a mentor. You’ll learn a great deal from both of these experiences, and make sure to leverage these roles for networking. Ask your mentor for introductions, and introduce the person that you’re mentoring to others—both will increase your visibility in the industry.—Mariela McIlwraith, President at Meeting Change
  10. I live by the 80/20 rule. 80% of the impact can be done with 20% of the work. It’s the last 20% that takes up the most time. Know when to stop, and when things are close enough.—Alex Cavoulacos, COO at The Muse
  11. Having a strong network adds to your value as an employee. In other words, the more people I can reach out to for help, the more valuable I am.—Hannah Morgan, Founder of Career Sherpa
  12. Do what you say you’re going to do.—Danielle LaPorte, Entrepreneur
  13. One of the most important things I’ve found is the importance of playing to your strengths. I think it’s common for us to learn while in school that if you get an A+ in writing and a C- in math, that you should focus your time and attention to getting better at math. In the working world I find it to be the opposite; by putting your focus on those things that you are strongest at, over time you will become an expert at it. By outsourcing your weaknesses to others who excel in those areas, you’ll be able cover those weaknesses better than you could have otherwise. Trying to be great at everything could be spreading yourself thin and keeping you from reaching your full potential in your strongest areas.—Ryan Kahn, Career Coach
  1. I think the biggest thing to keep in mind is that a lot of people have a lot of ideas that they’d like to turn into businesses—but if your ideas don’t turn into actual money, then you’re not able to turn it into a business. You have to be able to generate revenue first and foremost. A lot of people have conceptual ideas and conceptual dreams, and you just have to be able to distinguish between what is a hobby and what is a passion and what you can actually turn into a business.—Emily Cavalier, Founder of Midnight Brunch
  2. No matter what you do, you’ll make it through. What doesn’t kill you makes you stronger. The thing they don’t tell you is that it nearly kills you.—Tyler Arnold, Founder of SimplySocial Inc.
  3. I suggest doing your due diligence in regards to your market and target audience. Map out the steps it’ll take to get started and start knocking them out one by one. If you find yourself struggling to accomplish these items, or not knowing the next step, you need to find a business partner to help.—Kevin Lonergan, Co-founder of Buttendz
  4. I wish I knew that working smarter, not harder, is essential to surviving as an entrepreneur. You can get by working hard in the corporate world, but you won’t last long in small business ownership without working smart.—Andrew Schrage, Partner and Editor-in-Chief of Money Crashers Personal Finance
  5. Don’t let fear be the reason you don’t launch your new business. When have you ever felt fully ready to do anything this important in your life? All you can do is prepare as much as humanly possible, know that you’ve done all you can for your baby to shine, and send it out into the world.—Megan Broussar, Founder of ProfessionGal
  6. Remember all those stories you’ve heard of how the most successful entrepreneurs in the world made it to where they are now? Well, most of them started with different jobs or interests and amounts of money in the bank. The one thing they had in common is an unyielding commitment to doing whatever it was that needed to be done in order to make their dream a reality.—Danielle Mund, Life Coach
  7. If you’re serious about building a great, enduring company, you have to be willing to sacrifice some things. A vacation in the first year is likely going to be one of those things, so take one before you start!—Ronnie Castro, Founder of Porch
  8. If you are like me and follow many relevant business people, you often see tweets like “5 Things to Avoid When Starting Your Business” or similar posts. You may even read them. But here’s the thing: None of that matters. Every journey is different. No two things work exactly the same. You will make mistakes. Embrace the fact that you made the mistake, learn from it, move on, and never repeat it.—John Jackovin, Founder of Bawte
  9. Be confident, don’t doubt yourself, and go for it. If you are sure there is an opportunity, you need to believe wholeheartedly in it—your team won’t be driven to succeed unless you are.—Kellee Khalil, Founder of Loverly

Do what you say you’ll do

It is essential that you match your words with your actions. Employers appreciate employees they can trust and depend on. If you tell your leader you can finish a project by a certain date, then you should take the necessary steps to finish the project accordingly. Relationships are essential to any business, and without trust, a relationship cannot be cultivated. Once you become accountable, you will notice that you attract those who you can also count on.

Many successful professionals have become successful because they ask important questions. You should maintain a curious disposition and ask questions. Asking questions will build your knowledge and contribute to your learning process and development. You may also consider asking questions about things that are not directly related to your job title if you think it could help you gain a better understanding of your organization as a whole.

Source:

https://www.themuse.com/advice/45-pieces-of-career-advice-that-will-get-you-to-the-top
https://www.indeed.com/career-advice/career-development/career-advice
https://zety.com/blog/career-advice

A Simple Guide to Small Business Write Offs

What is Business Writing?

Any time you write an email or a pitch at work, a letter to your boss, or even a cover letter for a job application, it can be seen as business writing. Business writing should be clear, concise, and get the message across to the reader in a purposeful way. It’s an important skill to have because those who can communicate more effectively tend to be recognized for that at the workplace.

Types of Business Writing

Instructional

The purpose of instructional business writing is to — just as it sounds — provide instructions to the reader. It helps the reader learn how to complete a certain task. Now, the more complex this guide is, the more it would be considered technical writing. But you can think of this as writing a memo for your staff or colleagues at work.

Persuasive

Persuasive business writing has the job of convincing others to do something, or driving them to take action. It could be in the form of a press release, writing a business plan, or constructing an email blast asking for donations. Persuasive business writing usually comes in conjunction with sales and marketing.

Informational

Transactional

Why is Business Writing Important?

For one, the better you can communicate at work with others, the easier you’ll be to work with. At the same time, if your colleagues are good at business writing, it will make things move along much more efficiently, and you can feel purposeful at your job.

Being able to write for business is essential no matter what industry you’re in, and whether or not that industry relies heavily on writing. The next time you go to work, try to pay attention to how much business writing you do in a day. You may not even realize it!

The better and more experienced you get with business writing, the more you’ll be recognized for it as a prospective employee, current employee, or an employee due for a promotion!

Woman in blue writing a business report

How Do Business Write Offs Work?

Business write offs are included on annual income tax returns. Every business needs to file an annual income tax return. The exception to this is partnerships, who need to submit an information return.

For example, a sole proprietorship is an unincorporated business that is owned by one person. Sole proprietorships report their business income and claim write offs on Schedule C of their personal tax return. To properly categorize expenses, it’s a good idea to make expense categories in your accounting software.

It’s important to make sure you keep documentation of all your business expenses, small or large. Businesses can’t rely on entries in their bookkeeping software to prove actual costs. Even bank statements might not be sufficient.

You must keep all your receipts and records of the purchase, whether it’s physically or digitally. This will help you stay prepared should your business get audited by the IRS. If that happens, they might ask you to prove the deductions claimed on your tax return.

As well, you need to keep those detailed records for three years after you file your return. This can get extended to seven years if the IRS thinks you might not be reporting all your income.

What Expenses Can You Write Off for Your Small Business?

Understanding what expenses you can and can’t claim or write off for your small business is important. It can help you decrease the amount of income tax that you owe or even increase your refund. Here are some of the most important small business write offs.

Advertising and Promotion

Business Meals

Make sure that you’re keeping the necessary documentation that includes how much each expense is. As well as the place and the date the meal happened and the business relationship you have with the person you’re with. The easiest way to do this is to write down the details on the back of your receipt.

Business Insurance

Bank Fees

If you get charged annual or monthly service charges, transfer fees or overdraft fees for your bank or credit card, they might be deductible. You might be able to deduct transaction fees or merchant fees that you pay to third-party payment processors. Which could include platforms like Stripe or PayPal.

Business Use of Your Car

If you need to use your personal vehicle for business purposes then you can deduct certain costs of operating your vehicle. Make sure that if you use it for both business and personal reasons to only deduct the actual business-related usage.

Both methods require you to keep accurate records and logs of your business mule. You can use an app to help track and monitor your trips or update your mileage to be more efficient. Make sure to clearly document things like the total miles driven, the time and place and the purpose of your trip.

Contract Labor

You might need to hire a freelancer or independent contractor to do work for your business. If you do, you can deduct the cost of their fees as a business expense. That said, if you pay a contractor over $600 throughout the tax year you need to send them the Form 1099-NEC no later than January 31 of the next year.

Depreciation

Sometimes your business needs to purchase things like equipment, furniture or other assets. When that happens, depreciation rules make it so that you have to spread out the costs of those assets. This has to happen during the years they’re getting used instead of just deducting the whole cost at once.

Education

Some education costs can get fully deducted as long as they add value and increase your ability to do your work. The IRS will take a look at whether or not the expense maintains or improves your skills. Here are some of the common business education expenses.

Home Office Expenses

With the simplified method, where you deduct $5 per square foot of the area of your home that you use for business. And the standard method, where you track all your actual expenses.

Understanding Write-Offs

Businesses regularly use accounting write-offs to account for losses on assets related to various circumstances. As such, on the balance sheet, write-offs usually involve a debit to an expense account and a credit to the associated asset account. Each write-off scenario will differ, but usually, expenses will also be reported on the income statement, deducting from any revenues already reported.

Generally Accepted Accounting Principles (GAAP) detail the accounting entries required for a write-off. The two most common business accounting methods for write-offs include the direct write-off method and the allowance method. The entries will usually vary depending on each individual scenario. Three of the most common scenarios for business write-offs include unpaid bank loans, unpaid receivables, and losses on stored inventory.

Bank loans

Financial institutions use write-off accounts when they have exhausted all methods of collection action. Write-offs may be tracked closely with an institution’s loan loss reserves, which is another type of non-cash account that manages expectations for losses on unpaid debts. Loan loss reserves work as a projection for unpaid debts, while write-offs are a final action.

Receivables

A business may need to take a write-off after determining a customer is not going to pay their bill. Generally, on the balance sheet, this will involve a debit to an unpaid receivables account as a liability and a credit to accounts receivable.

Inventory

There can be several reasons why a company may need to write off some of its inventory. Inventory can be lost, stolen, spoiled, or obsolete. On the balance sheet, writing off inventory generally involves an expense debit for the value of unusable inventory and a credit to inventory.

What Is a Tax Write-Off?

The Internal Revenue Service (IRS) allows individuals to claim a standard deduction on their income tax return and also itemize deductions if they exceed that level. Deductions reduce the adjusted gross income applied to a corresponding tax rate. Tax credits may also be referred to as a type of write-off because they are applied to taxes owed, lowering the overall tax bill directly. The IRS allows businesses to write off a broad range of expenses that comprehensively reduce taxable profits.

Businesses regularly use accounting write-offs to account for losses on assets related to various circumstances. As such, on the balance sheet, write-offs usually involve a debit to an expense account and a credit to the associated asset account. Each write-off scenario will differ, but usually, expenses will also be reported on the income statement, deducting from any revenues already reported. This leads to a lower profit and lower taxable income.

Resource:

https://www.uopeople.edu/blog/what-is-business-writing/
https://www.freshbooks.com/hub/accounting/business-write-offs
https://www.investopedia.com/terms/w/write-off.asp