Tips For Writing Legal Documents Everyone Should Know

## Introduction

Writing legal documents can be a daunting task, especially if you are not familiar with legal jargon. This is especially true if you have never written a legal document before. The purpose of this document is to provide you with some tips on how to write legal documents in a way that is easy to understand.

## Why Should I Care About Writing Legal Docs?

As a business owner, you should care about your legal documents because they are the foundation of your business. If you don’t have the proper legal documents, you could be putting your business at risk. Here are a few examples of what could happen if you do not have the correct legal documents:

– Your business could be shut down.

– You could be forced to pay back money that you have already spent on your business, even if you didn’t know that you were breaking the law. This can happen if your business is a sole proprietorship, LLC, corporation, partnership, or limited liability company (LLC).

– If you are the sole owner of the business, you may be personally liable for any debts that the business incurs. This could mean losing your home, car, or any other assets that you own.

## Legal Documents

There are a variety of different types of legal documents that you can use to protect your business and yourself. Here is a list of some of the most common legal documents used in business.

– Sole Proprietorship: This is the most basic form of business ownership. This type of business is owned by a single person. The owner is personally responsible for any business debts that are incurred. If the sole proprietor is sued, he or she could be held personally liable. The downside of this type of ownership is that it is very easy for the owner to lose control of his or her business. This means that the owner is responsible for everything that happens in the business. The upside is that there is no need for a separate legal entity to protect the business owner’s personal assets.

– Partnership: A partnership is a legal entity that is formed when two or more people decide to form a business together. Each partner owns a share of the profits and losses of the partnership. If one partner wants to leave the partnership, the other partners must buy out the departing partner’s share. If a partner dies, the surviving partners must pay the deceased partner’s estate the fair market value of the share that was owned by the partner at the time of the partner’s death. A partnership can be either general or limited. In a general partnership, each partner has unlimited liability for the debts and obligations of the general partnership. A limited partnership, on the other hand, limits the liability of each partner to the amount of money that the partner has invested in the limited partnership.

– A Limited Liability Company: An LLC is a hybrid between a partnership and a corporation. It is similar to a corporation in that it has a board of directors, officers, and shareholders. However, unlike a corporation, the shareholders of an LLC are not individually liable for the company’s debts. Instead, all of the shareholders are jointly and severally liable for all the debts of the company. If an LLC is sued by a third party, the owners of the LLC can file a lawsuit against the third party to recover the money that is owed to the LLC. The LLC can also sue the third-party on its own behalf to recover any damages that the LLC has suffered as a result of the breach of contract or tortious conduct of the other party. An LLC does not have to be registered with the state in order to operate in that state. This makes an LLC an attractive option for small businesses that want to protect their personal assets while still being able to operate their business in a state that does not require them to register their business with the government. * An Association: Associations are organizations that are formed for a specific purpose. For example, a trade association is formed to represent the interests of a particular industry. Associations can also be formed for non-profit purposes. An example of a nonprofit association is the American Red Cross, which is formed for the purpose of providing relief to people who are affected by natural disasters. An association can be formed by a group of people, or it can be created by a government entity. The members of an association are known as association members. The association has a governing body, which is the body that is in charge of running the association. The governing body can be made up of the association members, the members of the governing body, or a combination of the two.

## Writing Legal Documents Step-by-Step

In this section, we will walk you through the process of writing a simple legal document. This document is meant to be a starting point for you to write your own legal documents. It will show you how to format the document so that it will be easy to read and understand. The document that we will use in this section is called a Terms of Service document. A Terms of Service document is a document that is used to explain the terms and conditions that apply to the use of a website, application, or other service. The terms of service document is often referred to as a TOS document.

## Identify the Purpose of the Legal Document

The first step in writing a legal document is to identify the purpose for which the document will be used. The purpose of the document is the reason that you are writing the document in the first place. You will want to make sure that the document accomplishes the purpose that you set out when you wrote the document. If it does not accomplish that purpose, then you will need to go back to the drawing board and come up with a new document that accomplishes that purpose.

An Ultimate Guide to Write a Data-driven Marketing Plan

## Introduction

A data driven marketing plan is a marketing strategy that is based on data analysis. Data driven marketing plans can be used to optimize marketing campaigns based on the data you have.

In this guide, you will learn:

1. How to use data to create a marketing plan

2. What are the different types of data you can use to create your marketing plan.

3. How you can optimize your marketing campaign based on your data.

4. What tools are available to help you create a data driven plan.

## What is a Data Driven Marketing Plan?

Data driven marketing is all about using data to make marketing decisions. You can use data from a variety of sources to make decisions about your marketing campaigns. The data you use depends on what type of marketing you are doing. For example, if you are using email marketing, you would use email data to optimize your email campaigns. If you are running a social media marketing campaign, you could use social media data to improve your social media campaigns.

If you want to learn more about marketing data, check out this guide.

## Data Sources

There are many different sources of marketing data. Some of the most common sources of data are:

– Email

– Social Media

– Website Analytics

– Analytics Tools

– Customer Relationship Management (CRM)

– Market Research

## Email

Email is one of the oldest forms of marketing. Email marketing is a great way to stay in touch with your customers and prospects. Email is also a great source of data for optimizing your email marketing.

The data you get from email marketing can be broken down into the following categories:

– Open Rates: This is the percentage of emails that are opened by the recipient. The higher the open rate, the better the email marketing campaign is doing.

– Click Through Rates (CTR): The percentage of people who click on a link in the email. The lower the CTR, the less effective the email is.

– Conversions: A conversion is when a person takes an action that you want them to take. This could be signing up for a newsletter, filling out a form, or buying a product. The conversion rate is calculated by dividing the number of conversions by the total number of emails sent. A conversion rate of 1% means that for every 1,000 emails you send, you get 10 conversions.

## Social Media

Social media marketing is an effective way to get your message in front of your target audience. Social media data can help you optimize your social marketing campaigns to get the most out of your marketing dollars. The following are some of the data that you can get from social media:

– Engagement: Engagement is the amount of time a person spends interacting with your content on social media. The more time they spend on your content, the more interested they are in what you have to say. This can be measured by looking at how many likes, comments, and shares you get on your posts. The amount of engagement you get is a good indication of how effective your content is. The goal of social media content is to get people to share your content with their friends and followers. If your content gets a lot of engagement, it is more likely that people will share it with their followers. This means more people will see your content and you will get more traffic to your website or blog. Engagement can also be measured in terms of how many followers you have on different social media platforms. The number of followers you get will depend on the type of content you are posting. If people are interested in your content they are more likely to follow you. This is why it is important to post content that your followers will be interested in. If they are not interested in the content, they are less likely to engage with it.

– Reach: Reach is how many people your content can reach. It is a measure of how much of your potential audience you are able to reach. Reach can be calculated by taking your total audience and dividing it by your total followers. Reach is a very important metric because it tells you how well you are connecting with your audience. If the reach is low, it means that you are not reaching as many people as you could be. If it is too high, it could mean that you have too many followers and you are reaching too many people. You want to have a reach that is high enough to reach your audience, but not so high that it is spamming people.

## Website Analytics

Website analytics is the process of measuring the performance of your website. It helps you understand what is working and what is not working on your website so you can make changes to make your website more effective. Website analytics can also help you measure the success of different marketing campaigns that you run on your site. The most common website analytics tools are Google Analytics, Omniture, and Google Tag Manager. Google Analytics is the most widely used tool for website analytics.

Essential Tools to Avoid Common Email Writing Mistakes

## Introduction

In this chapter, we will discuss the essential tools to avoid common email writing mistakes. We will cover the following topics:

– How to write a professional email

– What to avoid in an email

Let’s begin.

## How to Write a Professional Email

When writing an email, you should always keep in mind the following points:

1. Be brief

2. Be professional

3. Be clear

4. Be concise

5. Be punctual

6. Be polite

7. Be honest

8. Be respectful

9. Be timely

10. Be considerate

11. Be friendly

12. Be kind

13. Be helpful

14. Be positive

15. Be humble

16. Be optimistic

17. Be grateful

18. Be confident

19. Be patient

20. Be appreciative

21. Be courteous

22. Be enthusiastic

23. Be sincere

24. Be specific

25. Be genuine

26. Be transparent

27. Be truthful

28. Be consistent

29. Be trustworthy

30. Be accountable

31. Be committed

32. Be loyal

33. Be responsible

34. Be efficient

35. Be resourceful

36. Be productive

37. Be innovative

38. Be creative

39. Be proactive

40. Be organized

41. Be persistent

42. Be assertive

43. Be courageous

44. Be decisive

45. Be disciplined

46. Be flexible

47. Be open-minded

48. Be curious

49. Be self-confident

50. Be supportive

51. Be empathetic

52. Be tolerant

53. Be compassionate

54. Be hopeful

55. Be joyful

56. Be happy

57. Be excited

58. Be energized

59. Be motivated

60. Be determined

61. Be strong

62. Be smart

63. Be successful

64. Be wise

65. Be informed

66. Be knowledgeable

67. Be alert

68. Be aware

69. Be mindful

70. Be attentive

71. Be observant

72. Be inquisitive

73. Be thoughtful

74. Be careful

75. Be cautious

76. Be safe

77. Be secure

78. Be stable

79. Be solid

80. Be steadfast

81. Be steady

82. Be still

83. Be static

84. Be stagnant

85. Be straight

86. Be true

87. Be useful

88. Be valuable

89. Be vigilant

90. Be visible

91. Be vivid

92. Be willing

93. Be worth it

94. Be worthwhile

95. Be worthy

96. Be welcome

97. Be well

98. Be whole

99. Be healthy

100. Be clean

101. Be neat

102. Be nice

103. Be pleasant

104. Be pretty

105. Be perfect

106. Be powerful

107. Be proud

108. Be rich

109. Be royal

110. Be right

111. Be real

112. Be relevant

113. Be responsive

114. Be reliable

115. Be revolutionary

116. Be rousing

117. Be serious

118. Be righteous

119. Be serene

120. Be sensitive

121. Be simple

122. Be significant

123. Be social

124. Be special

125. Be spiritual

126. Be spontaneous

127. Be sublime

128. Be stylish

129. Be sweet

130. Be tidy

131. Be tender

132. Be thorough

133. Be unique

134. Be unselfish

135. Be up-to-date

136. Be urgent

137. Be uplifting

138. Be usable

139. Be user-friendly

140. Be utilitarian

141. Be value-added

142. Be vital

143. Be voluntary

144. Be viable

145. Be virtuous

146. Be victorious

147. Be vivacious

148. Be warm

149. Be wild

150. Be weak

151. Be wonderful

152. Be wholesome

153. Be young

154. Be youthful

155. Be witty

156. Be zealous

157. Be zealot

158. Be beautiful

159. Be bold

160. Be brilliant

161. Be brawny

162. Be brave

163. Be brash

164. Be brazen

165. Be bright

166. Be breezy

167. Be bountiful

168. Be busy

169. Be bubbly

170. Be charming

171. Be cheerful

172. Be chunky

173. Be classy

174. Be chic

175. Be classic

176. Be clear

177. Be clever

178. Be cordial

179. Be credible

180. Be daring

181. Be dramatic

182. Be dynamic

183. Be edgy

184. Be elegant

185. Be energetic

186. Be endearing

187. Be excellent

188. Be exceptional

189. Be ethical

190. Be even-tempered

191. Be faithful

How to Improve Your Leadership Writing Skills?

## What Is Leadership Writing?

Leadership writing is a term that is used to describe a set of skills that are required to communicate effectively in a leadership role. Leadership writing is not the same as management writing skills. Management writing skills are required in a management role and are different from leadership skills. Management writing refers to the skills required to manage a group of people, whereas leadership skills refer to the communication skills required of a leader. Leadership skills are the skills needed to lead a team or a group, whereas management skills are used to manage an organization or a department. In this book, we will focus on leadership skills as they relate to communication. However, it is important to understand the differences between management and leadership skills so that you can use the right skills for the right job. In the next section, you’ll learn more about leadership skills and how they differ from management skills. You’ll also learn what leadership writing is and how it differs from management writing. Finally, we’ll look at how leadership skills can be used to help you improve your communication skills.

## The Difference Between Leadership and Management Skills

Leadership and management are two terms that are often used interchangeably, but there is a difference between the two. A leader is someone who is in a position of authority. A leader has the power to make decisions and is responsible for the actions of those under his or her authority. Leaders are often referred to as _managers_ because they are in charge of a group or an organization. Managers are the people who make decisions for an organization, department, or team, and they report to a higher-ranking person. Managements skills are those required to be a good manager, whereas leadership skills are what you need to become a good leader. A good manager can be a great leader, but a great manager cannot necessarily be a leader in the true sense of the word. For example, the manager of a team of salespeople may be in charge, but he or she may not be the leader of the team. The team leader is the person who makes the decisions for the team and who has the authority to make those decisions. In other words, the leader is in charge and the manager is responsible to make sure that the leader’s decisions are carried out. A great manager may be a poor leader, whereas a poor manager may have the skills to be an effective leader.

## Leadership and management skills

As you can see from the figure, leadership skills include communication skills, while management skills include people skills. People skills include skills such as empathy, listening, and conflict resolution, whereas communication skills include writing, speaking, and listening skills. In addition to these skills, a leader needs to be able to motivate and inspire others to follow him or her. Leadership is a combination of all of these skills. It is the ability to motivate, inspire, and lead others that makes a person a leader and not just a manager. A manager can motivate a team, but that does not make the manager a leader of that team. A person can be both a manager and a leader at the same time, but only one of these roles can be the main focus of the person’s career.

## How to Define Leadership Writing

In the previous chapter, we learned that leadership is the skill of motivating, inspiring, and leading others. This chapter will show you how to develop leadership skills by learning how to write effectively. We’ll also look at some of the common mistakes that people make when they write, as well as how to avoid these mistakes.

We’ll begin by looking at what leadership is and what it isn’t. Then we’ll move on to a discussion of leadership skills, and we’ll end with some suggestions on how you can improve your writing skills to become more effective leaders.

## Defining Leadership

What is leadership? What is it that makes someone a leader? There are many different definitions of leadership, but the most common one is that a leader is a person who inspires, motivates, and leads others to achieve a common goal. Leaders inspire their followers to achieve goals that are important to them. Leaders motivate their followers so that they can achieve the goals that the leaders have set for them. And leaders lead their followers in the direction that they want the followers to go. Leaders can be managers, but they can also be teachers, coaches, parents, and so on. A teacher, for example, is a leader who inspires and motivates students to learn. A coach, on the other hand, is the leader who motivates and inspires athletes to perform at their best. Parents are leaders who inspire and motivate their children to do well in school and in sports. The list goes on and on, but you get the idea. The important thing to remember about leadership is that it is not a title that is given to a person, but rather it is a skill that can be learned and developed over time. It does not happen overnight, but it can be developed with time and practice. In fact, the more you practice, the better you will become.

In addition to being a skill, leadership is also a philosophy. A philosophy is a set of beliefs or principles that guide a person’s actions and behavior. Leaders have a philosophy about what they believe is important in life, and that philosophy guides them in their decisions and actions. As a leader, you may have a different philosophy than someone else. You may believe that the most important thing in life is to be happy, while another person may be more concerned about making a difference in the lives of others. The philosophy that you have about life is what makes you unique, and it is what sets you apart from the rest of the people in the world. The same philosophy that guides you as a leader can also guide you in your personal life. For instance, if you believe that being happy is more important than anything else, then you may choose to live your life in a way that makes you happy. If you are more concerned with making a positive difference in other people’s lives, then your philosophy of life may guide you to choose a career that allows you to make a difference. In this way, leadership and philosophy are two sides of the same coin. They go hand in hand.

The 19 Best B2B Marketing Strategies (Based on Data! )

b2b marketing strategies live chat offering self-service with support

What is B2B marketing?

It differs from B2C marketing, designed to target individual consumers, in some key ways. The B2B sector generally involves longer sales cycles and makes use of different marketing channels. Online purchases, impulse purchases, and physical sales outlets are therefore all less important in B2B.

When a lot of marketers think of B2B marketing strategies, they tend to be thinking instead about inbound and outbound marketing tactics. But these are different things altogether.

Your marketing strategy defines your marketing goals, how you measure the success of your campaigns, who your target audience is, where and how your brand will be positioned. The different marketing tactics that you use all serve this overall strategy.

The best B2B marketing strategies: general strategy

As the workforce evolves, new trends emerge from the pandemic, and major platforms make (major) changes (see ya, cookies), the best ways to carry out the evergreen B2B marketing strategies are going to look slightly different each year. Here are some general approaches to take with respect to recent reports. You may also be interested in the 19 best marketing strategies that get results now.

1. Target millennials

By 2025, millennials will represent 75% of the global workforce. According to Merit’s B2B Millennials Report, 73% of millennials are involved in product or service purchase decision-making at their companies, and 30% of them are the sole decision-makers.

b2b marketing strategies millennial b2b buyer stats

2. Take a B2C approach

The lines are being blurred between B2B marketing and B2C. This is due to the increasingly competitive nature of the digital space as well as the growing percentage of millennials in the B2B buyer population. In fact, according to Foleon’s 2021 B2B Buyer Insights Report, 80% of B2B buyers now expect a B2C experience.

3. Cater to a longer buying cycle

It’s always been known that B2B marketing typically has a longer buying cycle than B2C. But according to a study conducted by McKinsey at the end of 2020, the buying cycle has gotten even longer for B2B businesses since the pandemic.

b2b marketing strategies b2b sales cycle increase since COVID

b2b marketing strategies cater to more research

4. Focus on first-party data

With the iOS 14 privacy update and Google eventually moving away from cookies, achieving precise targeting will become more challenging. Since knowing your audience is the fundamental first step for all types of marketing (see, I told you I’d talk about these things), first-party-data-friendly marketing campaigns are essential. Ways to collect first-party data include:

b2b marketing strategies to collect first party data through custom questions in google ads

5. Supplement your automation with AI

Marketing automation and artificial intelligence (AI) are not one and the same. Marketing automation software is geared toward helping humans to carry out simple and repetitive tasks. This still requires configuring workflows around various scenarios and using the data to make manual optimizations. AI, however, uses data to mimic human intelligence and reasoning to make predictions, suggest optimizations, and dynamically apply them.

Combining automation and artificial intelligence gives you the best of both worlds: you get the efficiency and time-saving benefits of automation, along with the ability to recommend and make adjustments to the automation using data-driven insights.

The best B2B marketing strategies using SEO

6. Have an SEO keyword funnel

Since B2B buyers are doing such heavy research these days, and are not yet ready to buy during this process, having organic content that ranks at every stage of their journey is huge. This way, you’re not only supporting their research, but you’re also staying top of mind, displaying your expertise, and building trust throughout their whole process.

b2b marketing strategies seo keyword funnel

7. Create career development content

Even though you are a business selling to another business, the buyer is still an individual person with a specific role in their company. And solutions aren’t the only things they are searching for online. They’re also looking at ways to educate themselves, build their skill sets, and advance their career. Create career development content to establish your expertise while building connections with could-be customers and tapping into a whole new set of relevant keywords.

b2b marketing strategies with career development content

8. Stay on top of algorithm updates

Go Old School

B2B brands are spending more of their marketing budgets on online B2B marketing channels in 2022. That goes without saying. However, that doesn’t mean online channels should be the only channel of marketing you do. People still go to work, communicate with their friends and family, and spend a legitimate amount of time without a screen in their face.

With that said, the following video outlines an actionable approach to measuring effectiveness of your efforts. More specifically, this approach to attribution modeling is great for identifying where your leads are originating from.

Therefore, implementing some old-school B2B marketing techniques is still an effective method. Word of mouth remains one of the top marketing tactics. For this reason, building a network that rewards the customers who bring in new clients is one of the best ways to spark referrals and recommendations.

As for conversational sales, you can use telesales, live chat and conversational marketing as a sales channel. Although it is not face to face, it is still contact with a real person, which will always convert much better than solely dealing with random emails or bots.

Also, old-school marketing such as flyers, TV, radio, newspapers, and magazines still have an impact. Just make sure to show your ads in the right kind of media. Business and finance magazines, talk shows on the radio or TV are all excellent examples. If you have a heftier budget, running advertisements on these networks can be useful.

Another old-but-gold tactic is organizing events, which falls under the category of experiential marketing. This will allow people to get to know you in an up close and personal fashion, which is something irreplaceable.

You can host your own events, but also attend and speak at other local business conferences whenever time permits. Make sure to attend the events even if you are not talking, as it is a great way to spread your network and make some new contacts.

B2B Marketing Strategy Takeaways

We hope this article helped you gain more in-depth insight into how to refine your company’s approach to improve the effectiveness of your B2B marketing strategy. These actionable insights also follow industry best practices that will stand the test of time and will continue to be effective in 2022 and beyond.

After reading this, it’s possible you may still feel a little bit overwhelmed. You might still not know exactly where to begin and implement these top B2B marketing strategies 2022. Don’t worry — you are not alone as shown in the chart below.

Many expert B2B marketers can plan an effective approach, but often lack the internal resources to execute successfully your internal approved B2B marketing strategies. This is where we highly recommend having a conversation with veteran B2B marketing agencies who really know all of the ins and outs.

When you look at these top B2B marketing tactics strategies outlined above more closely, they don’t seem that groundbreaking. They may even seem a little obvious. Yet even the best B2B marketing professionals are not fully leveraging these B2B marketing strategies to their full potential.

In this new decade, marketing teams wear many hats internally. For this reason, you should consider leaning on one of the expert niche B2B marketing companies to execute your vision and see a profound difference in your B2B marketing ROI.


The Ultimate 30 Ways to Promote Your Business (Low-Cost)

Take full advantage of Google

Customers most often turn to Google first and foremost to find a specific product or service. Google is one of the most powerful ways to bring in new business. And, you don’t need to hire an SEO expert to take advantage of the many free tools Google has to offer.

If you haven’t done so already, start by creating and verifying your Google Business Profile. “Your Google Business Profile (Google’s term for your Google listing) is what allows your business to show up in Google Maps results, the local section of Google Search results, and also — when someone types in your business name and location — the right-side Knowledge Panel in Search results,” explained one expert.

Once you’ve verified your Google Business Profile, you can update your store hours, link to your website, and provide contact information to customers. Ask customers to provide Google reviews to boost your listing even more. Restaurants can use TheOrdering.App, a Google product that’s free until January 2022, to offer customers a way to order right from your website, Google Search, Google Maps and more. The more effort you put into filling out your Business Profile — which is free — the more likely Google will show your business in search results.

Have a blog on your website

Undoubtedly, one of the best ways to promote your business and drive traffic to your website is to have a blog. Even in 2022, many companies still underestimate the power of valuable content, which is a huge error that you should avoid at all costs.

On top of having and maintaining your own blog, another strategy to promote your business is to write guest posts for others. This means identifying brands and websites whose audience might be valuable for your company, and reaching out to them to offer a guest post in exchange for a backlink on their site.

This strategy is excellent for your off-site SEO as it helps you establish your domain authority and trustworthiness on the Internet. It also gets your brand in front of new audiences that could potentially convert into paying customers.

Ways To Promote Your Business Online

#1. Create A Business Website

Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Showcasing your brand to your prospective customers is one of the most important things that you can do using a website.

Having a website for your business increases its chances of generating leads and sales. Once people find you online, get interested in your brand, and want to know more, they’ll know how to contact you.

Having a website means that when people search for a product in your industry, chances are that your brand would pop up in search results. This allows you to drastically increase your customer base.

#2. Market your content using Quora, Medium, and Pinterest

Quora is a great source of long-term traffic. The questions you answer don’t disappear after a few days; in fact, many questions last for years and they’re constantly updated with new answers. Quora can also help establish your authority in your niche.

There is also the option to use Medium to drive traffic. This is a great growth hacking strategy. The next time you write a post, set a timer for yourself. The time you spend creating the content represents 20% of your efforts.

Pinterest is the second biggest driver of referral traffic by a large margin. Despite that, it doesn’t get as much attention as Facebook, Twitter, or LinkedIn. This is mainly because it’s a unique network that you should leverage in promoting your business online.

#3. Promote Your Business through An App

Every business aims to increase its audience base, brand popularity, sales, and revenue generation. A mobile application is capable of doing all these and helps businesses find multiple growth opportunities and generate revenues.

An app provides an efficient way for businesses to collect, analyze and leverage customer data. By capturing information such as customer preferences and behavior, apps offer the potential to influence marketing strategy with invaluable consumer insights.

#4. Publish Great and Unique Content

Unique content is original and not duplicated anywhere else. It plays a key role in search rankings because search algorithms rate unique content highly and can penalize websites for posting duplicate content.

#5. Build Your Online Reputation

This is because they are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal and buy broader ranges of products and services from them.

Listening to your customers and clients, understanding their expectations and issues, and validating their feedback is one way to build a positive reputation in the mind of your customers.

#6. Optimize your website for mobile and smart devices

A mobile-optimized site reformats itself for mobile devices. It not only makes sure to properly display on smaller screens but also makes the site much easier to navigate. It reformats content, displays larger navigation buttons, and optimizes images according to screen size.

#7. Optimize your business website for search engines

A key benefit of business website optimization for engines is that it enhances the user experience, which leads to an increased number of conversions. You can leverage insights from user behavior to better optimize your site and reap these benefits.

SEO Helps improve business visibility

22 Free and Paid Ways To Promote Your Business Online 1

Once your website is crawled by search engines, it competes with websites that have similar content. The better your website design and content are, the higher your site will show up on search engine result pages. This is not a strategy to ignore in promoting your business online.

#8. Leverage paid promotion

Paid promotion of content involves paying for any media space or placement. Paid promotion is a great opportunity to assess whether your content is working and whether your marketing message resonates with your audience.

#9. Connect with others on LinkedIn groups

#10. Co-branding or partnership with complementary brands

Co-branding can be an effective way to build a business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Both partners need to bring value to the table.

#11. Advertise on social platforms

Promote business on social media for free

#12. Try out Google Ads

Google Ads allows you to take advantage of the benefits of online marketing, as it shows your ads to the right people, in the right places, and at the right time. Google Ads holds several benefits in stock.


How to reject someone nicely

from love to heartbreak

Here’s The Best Way To Gently Turn Someone Down If You’re Not Interested

I am a huge people-pleaser. It’s taken some time for me to accept it and say it out loud, but it’s true. There is truly nothing I hate more in life than having to do something that might hurt someone or make them upset. Even just the vague concept of hurting someone else bothers me so much that I would go to pretty much any length to avoid doing so. Needless to say, this little issue of mine made dating very difficult. In particular, figuring out how to politely reject someone has been my Mount Everest.

I mean, isn’t the concept of rejecting someone who was genuinely interested in you inherently going to be hurtful? That’s how I felt when I was single. I thought there was no real way to kindly reject someone, so I’d go to great lengths to come up with elaborate lies and ego-boosting explanations all to hopefully ease the blow. But it turns out there’s another way.

Unfortunately, when I was single, I never really had anyone to teach me how to turn someone down nicely. Luckily, if you’re a single person struggling with this, I’ve got some very helpful tips to share. In a recent Reddit AskWomen thread, women shared their go-to methods for rejecting people politely — and they’re incredible.

In scenarios where someone approaches you first or you’ve had just a casual date or two, it’s best to cut to the chase. Being brief, clear, and kind will show them that it just wasn’t in the cards for you two — and that’s OK. “The two keys are tact and honesty when letting someone down,” Erika Ettin, dating coach and founder of A Little Nudge, previously told Elite Daily. “While someone might be disappointed that you don’t want to go out again, he or she can’t really be angry at you for feeling, or not feeling, how you do.”

“Just tell them you’re not interested. You don’t have to get into it any more than that. It’s not harsh, it’s just direct. Rejection sucks no matter how much you sugar coated so you may as well be clear.

The thing about telling someone you’re not interested is that it’s always going to be a slight blow to their ego. Being upfront and direct, though, especially when it comes to casual dating, can make it sting less. “If you want to tell someone you’ve been casually dating that you want to end things, don’t be afraid of being direct,” writer and relationship expert Kiki O’Keeffe previously told Elite Daily. “The stakes are a bit lower, so there’s less pressure on both sides to navigate tricky emotions. Be decisive but kind, and that will go a long way toward ensuring that each party feels respected.”

One of the best ways you can reject someone kindly is to avoid placing blame on them. It’s perfectly fine to simply say you don’t think you’re compatible. While you don’t necessarily owe them an explanation, board-certified psychiatrist Dr. Susan Edelman previously explained to Elite Daily that if they do ask for more details, it can be helpful to offer some context (just so long as it doesn’t hurt their feelings). If you’re worried that the real reason you’re not into them might bruise their ego a bit too much, you can always go for the “I just didn’t feel a spark — I’m sorry” response, which is incredibly fair.

It’s better to be direct than wishy washy, even if you’re not someone who usually says things bluntly. The truth is, being upfront saves the both of you from becoming even more entrenched in something that just wasn’t going to work from the beginning.

“We hate hurting people’s feelings, so a lot of times we try to avoid or be vague,” Susan Trombetti, matchmaker and CEO of Exclusive Matchmaking, previously told Elite Daily. “It’s just not the way to go. You need to close that door so you don’t string them along. For example, if you say, ‘I have other plans,’ they might ask again. While it seems caring, it’s just delaying the inevitable and making them feel like a fool which will cause more hurt feelings.”

“You just say something like, “Sorry, I’m not interested.” or “No.” If you want to be extra gentle about it, you can say something like, “I’m flattered, but not interested.”, “No, thank you.”, or “Thank you for asking, but I’m not interested.” If they push for anything beyond that, they are the ones being rude.”

Sometimes people don’t take rejection well, and if that’s the case even after you turn them down politely and respectfully, there’s honestly nothing you can do, according to Ettin. “If someone is not mature enough to handle this, that is on the other person,” she explained. “You can only control what you put out there, not how people react to it. But, if someone is not gracious when you’ve expressed that you’re not — or no longer — interested, don’t let that impact how you deal with similar situations in the future.” If someone reacts poorly to your rejection, it can definitely leave a sour taste in your mouth, but it’s also important to remember that at that point, it’s out of your hands.

Deciding how to reject someone.

While it’s widely considered best practice to break up with someone in person, letting someone know you’re not interested in them doesn’t always warrant an in-person meetup. According to sex and dating coach Myisha Battle, M.S., it’s totally fine to reject someone over text if you’ve only gone on a date or two and your primary mode of communication has been through text. “To some folks, rejection by text is even preferable to meeting up in person only to be told things aren’t working,” she tells mbg.

  • “Hey there! This weekend was really fun. To be honest, though, I’m not really feeling a spark. I hope you can understand, and I really wish you all the best.”
  • “Thanks for dinner last night! I do want to be honest with you, though—I had a great time, but I don’t think we’re a great match. I wish you the best, though, and hope you find what you’re looking for out there!”
  • “I’m really flattered by the attention you’ve been giving me lately, but just to be upfront with you, I’m not interested in you in that way. I think you’re great, though, and I hope we can still be friends.”
  • “[Name], I think you’re a great guy/girl. I’m just not feeling a connection here.”
  • “Hey, [name], I’ve really enjoyed getting to know you these last few weeks. I think you’re hilarious and such fun. That said, I’m just not feeling a romantic connection here, and I think it’d be best for us to go our separate ways. I’m really glad we met, and I hope you find your person soon.”

Value your friendship

It’s never easy disappointing someone, especially when it’s someone you care about as a pal. “If this person is in your social circle or someone you’re close with, you likely don’t want to lose the relationship,” says Kaitlin Kindman, LCSW, practice director and co-founder of Kindman & Co.. “Let them know that you see and appreciate their vulnerability and give them space to show that it’s okay for them to feel let down.”

Try: “I hope you know how much I care about you and the relationship we have. I know it’s not easy to share your feelings and I admire the courage it took to let me know how you’re feeling. I don’t want to hurt you, but unfortunately, I don’t feel the same way. I understand if you feel disappointed and that this may make our relationship awkward for a bit. Take all the time you need and when you’re ready, I hope we can still be friends.”

Keep it casual

If a coworker asks you out, be clear that you’re not interested and don’t feel pressured to give any explanation as to why. Keeping a casual tone—like in the example below—will help both parties feel more comfortable during an awkward situation. (FYI, this assumes a peer is asking you out, not a supervisor or boss, which is crossing a line!)

When an old flame comes callin’, keep it short and sweet. “Let them know that your focus has shifted,” says Walker. That means, no need to recount details from the past or remind them of how terrible your breakup was! (Related: The 10 Stages Of Every Breakup—And How To Make Each One Suck Less)

Try: “Hey. While I can appreciate many aspects of our past relationship, going out again would feel like a step backward for me, and I’m committed to my future growth—in all areas of my life. Be well.”

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How to Write a Report: A Guide

What is a report?

In technical terms, the definition of a report is pretty vague: any account, spoken or written, of the matters concerning a particular topic. This could refer to anything from a courtroom testimony to a grade schooler’s book report.

Really, when people talk about “reports,” they’re usually referring to official documents outlining the facts of a topic, typically written by an expert on the subject or someone assigned to investigate it. There are different types of reports, explained in the next section, but they mostly fit this description.

Reports are closely related to essay writing , although there are some clear distinctions. While both rely on facts, essays add the personal opinions and arguments of the authors. Reports typically stick only to the facts, although they may include some of the author’s interpretation of these facts, most likely in the conclusion.

Moreover, reports are heavily organized, commonly with tables of contents and copious headings and subheadings. This makes it easier for readers to scan reports for the information they’re looking for. Essays, on the other hand, are meant to be read start to finish, not browsed for specific insights.

What is a thesis?

A thesis is a statement, theory, argument, proposal or proposition, which is put forward as a premise to be maintained or proved. It explains the stand someone takes on an issue and how the person intends to justify the stand. It is always better to pick a topic that will be able to render professional help, a topic that you will be happy to talk about with anybody, a topic you have personal interest and passion for, because when writing a thesis gets frustrating personal interest, happiness and passion coupled with the professional help it will be easier to write a great thesis (see you through the thesis). One has to source for a lot of information concerning the topic one is writing a thesis on in order to know the important question, because for you to take a good stand on an issue you have to study the evidence first.

  • A good thesis must solve an existing problem in the society, organisation, government among others.
  • A good thesis should be contestable, it should propose a point that is arguable which people can agree with or disagree.
  • It is specific, clear and focused.
  • A good thesis does not use general terms and abstractions.
  • The claims of a good thesis should be definable and arguable.
  • It anticipates the counter-arguments
  • It does not use unclear language
  • It avoids the first person. (“In my opinion”)
  • A strong thesis should be able to take a stand and not just taking a stand but should be able to justify the stand that is taken, so that the reader will be tempted to ask questions like how or why.
  • The thesis should be arguable, contestable, focused, specific, and clear. Make your thesis clear, strong and easy to find.
  • The conclusion of a thesis should be based on evidence.

Steps in writing a Thesis

  • First, think about good topics and theories that you can write before writing the thesis, then pick a topic. The topic or thesis statement is derived from a review of existing literature in the area of study that the researcher wants to explore. This route is taken when the unknowns in an area of study are not yet defined. Some areas of study have existing problems yearning to be solved and the drafting of the thesis topic or statement revolves around a selection of one of these problems.
  • Once you have a good thesis, put it down and draw an outline. The outline is like a map of the whole thesis and it covers more commonly the introduction, literature review, discussion of methodology, discussion of results and the thesis’ conclusions and recommendations. The outline might differ from one institution to another but the one described in the preceding sentence is what is more commonly obtainable. It is imperative at this point to note that the outline drew still requires other mini- outlines for each of the sections mentioned. The outlines and mini- outlines provide a graphical over- view of the whole project and can also be used in allocating the word- count for each section and sub- section based on the overall word- count requirement of the thesis(RE: write a thesis or writing a thesis).
  • Literature search. Remember to draw a good outline you need to do literature search to familiarize yourself with the concepts and the works of others. Similarly, to achieve this, you need to read as much material that contains necessary information as you can. There will always be a counter argument for everything so anticipate it because it will help shape your thesis. Read everything you can–academic research, trade literature, and information in the popular press and on the Internet(RE: write a thesis or writing a thesis).
  • After getting all the information you need, the knowledge you gathered should help in suggesting the aim of your thesis.

Remember; a thesis is not supposed to be a question or a list, thesis should specific and as clear as possible. The claims of a thesis should be definable and also arguable.

Structure of a Thesis

A conventional thesis has five chapters – chapter 1-5 which will be discussed in detail below. However, it is important to state that a thesis is not limited to any chapter or section as the case may be. In fact, a thesis can be five, six, seven or even eight chapters. What determines the number of chapters in a thesis includes institution rules/ guideline, researcher choice, supervisor choice, programme or educational level. In fact, most PhD thesis are usually more than 5 chapters(RE: write a thesis or writing a thesis).

The introduction: The introduction is the first section and it provides as the name implies an introduction to the thesis. The introduction contains such aspects as the background to the study which provides information on the topic in the context of what is happening in the world as related to the topic. It also discusses the relevance of the topic to society, policies formulated success and failure. The introduction also contains the statement of the problem which is essentially a succinct description of the problem that the thesis want to solve and what the trend will be if the problem is not solved. The concluding part of the statement of problem ends with an outline of the research questions. These are the questions which when answered helps in achieving the aim of the thesis. The third section is the outline of research objectives. Conventionally research objectives re a conversion the research questions into an active statement form. Other parts of the introduction are a discussion of hypotheses (if any), the significance of the study, delimitations, proposed methodology and a discussion of the structure of the study(RE: write a thesis or writing a thesis).

The main body includes the following; the literature review, methodology, research results and discussion of the result, the summary, conclusion and recommendations, the list of references and the appendices.

The literature review: The literature review is often the most voluminous aspects of a thesis because it reviews past empirical and theoretical literature about the problem being studied. This section starts by discussing the concepts relevant to the problem as indicated in the topic, the relationship between the concepts and what discoveries have being made on topic based on the choice of methodologies. The validity of the studies reviewed are questioned and findings are compared in order to get a comprehensive picture of the problem. The literature review also discusses the theories and theoretical frameworks that are relevant to the problem, the gaps that are evident in literature and how the thesis being written helps in resolving some of the gaps.

How to write a poem

Writing a poem isn’t the same as writing a short story , an essay, an email, or any other type of writing. While each of these other kinds of writing requires a unique approach, they all have one thing in common: they’re prose.

With poetry, going through the standard writing process can feel like a creativity killer. That doesn’t mean you should just sit down, scrawl out a poem, and call it a day. On the contrary, when you’re writing poetry, you might find that skipping one or more stages in the traditional writing process will help you be more creative.

Of course, you might also find that following the writing process helps you explore and organize your thoughts before you start to write. The usefulness of starting with brainstorming, then moving onto outlining, then starting to write only once you’ve got an outline varies from poet to poet and even poem to poem. Sometimes, inspiration strikes and the words just start flowing out of your mind and onto the page.

1 Decide what you want to write about

Unless you’ve been assigned to write a poem about a specific topic, the first step in writing a poem is determining a topic to write about. Look for inspiration around you, perhaps in nature, your community, current events, or the people in your life. Take notes on how different things make you feel and what they drive you to think about.

Freewriting can be a helpful exercise when you’re searching for the perfect topic to write a poem about. You can use a writing prompt as a jumping-off point for your freewriting or just jot down a word (or a few) and see where your mind guides your pen, stream-of-consciousness style.

2 Determine the best format for your topic

Your poem doesn’t have to adhere to any specific format, but choosing a format and sticking to it might be the way to go. By opting to write in a particular format, like a sonnet or a limerick, for example, you constrain your writing and force yourself to find a way to creatively express your theme while fitting that format’s constraints.

3 Explore words, rhymes, and rhythm

If you’ve decided to write your poem in a specific format, read other poems in that format to give yourself a template to follow. A specific rhythm or rhyme scheme can highlight themes and clever wordplay in your poem. For example, you might determine that a limerick is the most effective way to make your readers laugh at your satirical poem because the format feels like it has a built-in punchline.

4 Write the poem

Don’t expect to write something perfect on the first try. Instead, focus on getting your words out. Even if your lines don’t rhyme perfectly or you’ve got too many or too few syllables to fit the format you chose, write what’s on your mind. The theme your words are expressing is more important than the specific words themselves, and you can always revise your poem later.

5 Edit what you’ve written

Once you have a draft, the next step is to edit your poem. You don’t have to jump right from writing to editing—in fact, it’s better if you don’t. Give yourself a break. Then in a day or two, come back to your poem with a critical eye. By that, we mean read it again, taking note of any spots where you can replace a word with a stronger one, tighten your rhythm, make your imagery more vivid, or even remove words or stanzas that aren’t adding anything to the poem. When you do this, you might realize that the poem would work better in another form or that your poem would be stronger if it rhymed . . . or if it didn’t.

Reading your poem aloud can help you edit it more effectively because when you listen to it, you’ll hear the poem’s rhythm and quickly notice any spots where the rhythm doesn’t quite work. This can help you move words around or even completely restructure the poem.

If you’re comfortable sharing your poetry with others, have somebody else read your poem and give you feedback on ways you can improve it. You might even want to join a writing group, online or off, where you can workshop your poetry with other writers. Often, other people can spot strengths and weaknesses in your work that you might not have noticed because your perspective is too close to the poem. A more distanced perspective, as well as perspectives from readers and writers of different backgrounds, can offer up ways to make your writing stronger that you hadn’t considered before.


How to Write a Biography on Yourself

6 short professional bios and how to write one yourself

Short professional bios can be just as effective as long ones that detail your accomplishments. Whether you need to work within Twitter’s character count or you’re making career moves on LinkedIn, a well-written short professional bio gives you the chance to make an excellent first impression. Here’s how to turn this brief text into a powerful introduction to your greatest strengths and accomplishments.

“[Your name] is a [professional title] at [current employer] with [length of experience] helping [target audience] with [audience’s problems]. Specializing in [area of expertise], [first name] uses that experience to [describe most important aspects of the job].

By focusing on [branding statement about what matters professionally], [first name] has been able to put the [degree(s)] they earned at [college or university attended] to good use. Over the years, [first name’s or pronoun] strengths at [employer or project] has garnered some recognition for/by [major accomplishments]. [First name] may spend their days at [employer or employer location], but it’s the [one or two aspects of the job that they’re passionate about] that gets them up in the morning.

Example of a professional bio

Jerry Smith is a race car driver at Hendrick Motorsports with five years’ experience making speedy turns for several hours, helping his thousands of fans to fulfill their entertainment needs. Specializing in left turns and safely overtaking his opponents in the pursuit of a checkered flag, Jerry uses that expertise to never come in last.

By focusing on making sure Hendrick Motorsports ends up in the winner’s circle at every race, Jerry has been able to put the racing certifications he earned at driver’s school to good use. Over the years, his strengths at Hendrick Motorsports have garnered some recognition for winning several races each year. Jerry may spend his days at the racetrack, but it’s the thrill of the race and the glory of coming in first that gets him up in the morning.

What should be included in your bio?

Now that you know how effective a short bio can be, you’re getting closer to putting the proverbial pen to paper and letting the world know more about you. Before you get started on your bio, it’s important that you consider each element you want to mention in it. A good professional bio should include the following bits of information, regardless of your writing style or your goals:

  • Start with who you are and what you do. The basics of a bio include your name and a brief summary of your professional endeavors and goals.
  • Describe what you’re currently doing. Include quantifiable information that can show how effective you are in your most recent position.
  • Share a couple of professional triumphs. If you’ve enjoyed a level of professional excellence that resulted in special recognition, share those results. This is your moment to showcase two or three key moments in your career, such as awards, special recognition, or significant accomplishments. Approach this like you would a cover letter for a job application.
  • Create abranding statement. Consider your values as a professional and take some space to outline them. Think of this as an easy way to help people quickly determine what matters to you.
  • Include some personal details that showcase your personality. At the end of the day, your career doesn’t completely define you. Feel free to include interests and hobbies in your bio to make you more relatable.
  • Mention how to reach you. Add social media links or an email address to your bio. This one is more optional and context-dependent, but a smart idea nonetheless.


9 Business Negotiation Tactics for Success

Write Your Business Plan_ Tips from Business Consultants

What not to do when negotiating

We’ll start by going over some negotiating don’ts, courtesy of Molly Fletcher, consultant and author of A Winner’s Guide to Negotiating: How Conversation Gets Deals Done (McGraw-Hill, 2014). Here are some negotiation blunders to avoid:

1. Don’t make assumptions.

“Failing to prepare is preparing to fail,” Fletcher said. “Preparation means gathering and understanding the hard data – for example, your comparables – but it also means having 360-degree awareness.”

This means you need to know the decision-maker and the other party’s needs, values, hopes and fears. Fletcher explains this means not assuming that anything is nonnegotiable beforehand.

2. Don’t rush.

“Share a little piece of personal information that signals your openness and desire for connection,” she said. “Doing so can shift a negotiation from an adversarial battle to a productive conversation.”

3. Don’t take anything personally.

Fletcher recognizes that it can be easy to let your emotions get the better of you during a negotiation, especially if it affects you personally. But getting too emotional will hurt your productivity, she cautioned.

Her advice for making it through unscathed? “Challenge yourself to turn moments where you feel attacked and defensive into moments of curiosity where you can gain feedback. Emotion can easily be used against you in a negotiation.”

4. Don’t accept a bad deal.

Fletcher conceded that negotiation can be a long, tiring and stressful process. It can be easy to settle, but agreeing to a deal just to get a deal isn’t good, no matter what side you’re on.

“It’s important to remember that a deal isn’t necessarily better than no deal,” she said. “That can be discouraging when you’ve invested time and energy into getting a deal done, but it’s important to have that clarity.”

Fletcher advised that you understand, going into the negotiation, precisely what you’re willing to give up – and what you aren’t. “Ask yourself, ‘What does success look like? At what point am I comfortable walking away?’”

5. Don’t over-negotiate.

If you’re lucky enough to have the upper hand during the negotiation, don’t take advantage of it too much, Fletcher cautioned. Consider the consequences of over-negotiating: You might get what you want, but at what price?

“Don’t put yourself in a position where you can’t go back to a relationship because you overleveraged,” Fletcher said. “Recognize that hopefully, this is a relationship and a conversation that will continue over time.”

Key takeaway: Almost half of the employees in the U.S. don’t feel confident in their negotiation skills.

What to do when negotiating

6. Be the first to make an offer.

7. Provide set terms instead of price ranges.

8. Use words wisely while negotiating.

You don’t have to talk about the entire negotiation. Say what you need to say and combine that with direct contact. This direct approach establishes confidence, making the other party more likely to accept your proposed terms.

9. Ask open-ended questions and be a good listener.

Yes-or-no questions aren’t as effective and don’t produce details and context. Ask questions that help the other party understand how they benefit from the negotiation, and make sure they understand the overall agreement. Listen to their concerns and objections, and counter them with answers that prevent doubt.

10. Offer a win-win scenario.

Any negotiation ending with one side benefitting from the agreement will lead to a faulty business relationship. One-sided negotiations decrease trust and rapport. Both you and the other party should feel assured that you’re getting a fair deal.

Tip: There are particular concerns when you’re negotiating for a business loan. It’s essential to approach the right banks, know your terminology, limit personal guarantees, and always be prepared.

7 Business Negotiation Tactics for Success in 2022

1. Always Be Prepared

  • Research the other company . Run a background check and try to thoroughly understand their business. Check their website, social media, articles written about their company, user reviews, and whatever other piece of information you can find.
  • Review the personal background of the person you’ll be negotiating with . Sometimes, you can focus too much on the company and forget to also run a personal background check for the person you’ll be negotiating with. Again, look for the person’s bio on the company website, check their LinkedIn profile, and type their name into Google to find any additional information that could be relevant to know.
  • Check previous deals . Inspect potential sources of information to see if you can find details about previous deals the other company has done. If the company is public (and in the United States), you can find info on SEC .
  • Analyze the competitors . Check out the competitors of the company you’re about to negotiate with, and establish what are their prices and offerings. This will help you prepare to make a reasonable business offer.

2. Never Accept the First Offer

One of the most common mistakes when handling business negotiations is to accept the first offer. Why agreeing to the first offer is such a big no? First, it could make you look desperate. Second, the other party might think they’ve offered too much, and attempt to cancel the deal.

Furthermore, the buyer usually expects the first offer to be rejected and countered with another one. Back-and-forth negotiations have a tendency to bring deals to a successful closure, as both parties will be satisfied to have reached the best deal possible, and are more committed to closing the deal.

3. Ask the Right Questions

Asking questions is not something that you should be afraid of. After all, the answers you receive could be essential to the negotiations. Of course, it’s important to ask the right questions, in order to gain insights and find out more about the other person’s approach and mindset.

4. Consult the Best Lawyers and Business Advisors

For important or complicated deals, it’s a good idea to get real experts on your side to help with negotiations and contract drafts. Hiring a top lawyer or advisor will not come cheap, however, it will be well worth the money, especially if you are negotiating a deal to sell real estate property or your company, for example.

5. Start With a Low Offer

The business negotiation tactic of opening up with a low offer is also known as a lowball . This is a type of offer that is deliberately much lower than the seller’s asking price. One of the advantages of lowballing is to see how the other party will react to your offer.

Think of it as a bluff, use the first offer as a testing ground. It’s a standard practice to open negotiations with an offer that’s half the wanted amount. The same tactic is applicable when you’re the seller, but in reverse. Start with an offer that’s much higher than what you’re willing to accept.

6. Create Urgency

Creating urgency is one of the oldest business negotiation strategies, utilized in marketing all the time. The more time it takes for a deal to be completed, the more likely it is for the deal to fall through.

Keep in mind that time is not on your side. You should always look to be expeditive with responses, and also try to superintend other people involved in the deal, like lawyers. However, you shouldn’t rush through negotiations either, it’s good to take your time to secure the best terms for both parties.

7. Strategic Use of Body Language

One of the most elusive, yet very effective business negotiation tips is to demonstrate negative body language when you receive an offer you do not like. For instance, when you are given a lowball offer, you can visibly demonstrate via a flinch.

This reaction could speak more than a thousand words, and could cause the other person to change his tactics. Cleverly using your body language can really quicken complicated negotiations and bring success to your business.

8. Don’t Ignore Alternatives

Having competitive alternatives can enhance your negotiation position by allowing you to choose how to proceed. Quote prices often, when negotiating with two or more parties, so you can get better pricing or terms.

For example, if you are trying to sell your company, multiple bids will be advantageous for you. Once one of the bids reaches the price and terms that satisfy you, you can enter into exclusive negotiations with the bidder.

9. Be Prepared to Walk Away

You must be prepared to stand and walk away at all times, should the terms of the deal not suit you. Of course, it’s easier said than done, but still, in some cases this is the only appropriate action.

Why should you brush up on your negotiation skills as a technical manager?

Being a technical manager is not a piece of cake. Technical managers are responsible for building competent teams, meeting stakeholders’ technical expectations, and executing complex software projects. Negotiation skills are important for these responsibilities.

It takes a good negotiator to convince talented developers to pick your organization over other attractive companies. Managing a team of software developers will require several processes, conversations, and of course, negotiation. You also need to negotiate with third-party contractors to get the best deal for your organization.

With great negotiation techniques, you can demand better pay or additional benefits without any hassle. You can also get shorter workweeks and other perks that will make your current job your dream job.

Negotiation goes beyond the workplace. You’ll need to barter with your spouse or kids at home, too. For instance, you may need to convince your kids to settle for a healthy sandwich for dinner instead of pizza or plead with your spouse or partner to reschedule dates at the last minute.

If you do a quick review of your daily activities, you’ll find several examples of negotiation skills at work. It’s safe to say that you need great negotiation techniques to excel in your career, build solid relationships with the people around you, and live a balanced life.

4 useful techniques for successful negotiations in business and life

1. Mirroring

In negotiation, mirroring is essentially repeating a few words spoken by the other party in an inquisitive tone. It’s a subtle technique that encourages your interlocutor to reveal further information and gives you a clearer perception of their concerns or requests.

It’s a great way to highlight and clarify gray areas in a conversation. You can repeat the key terms that need to be clarified and elicit the right information from your counterpart with mirroring.

Also, mirroring keeps the conversation going and helps you reach resolutions quicker. It compels you to listen to your interlocutor and process the information gotten from them on the spot. It’s a great strategy for building good rapport and strengthening interpersonal relationships. You’ll also appear warm and empathetic, which is great for successful negotiations.

Mirroring may be verbal or non-verbal and both can be used simultaneously. Verbal mirroring is the repetition of words spoken by a person while non-verbal mirroring involves mirroring your interlocutor’s body language.

Why mirroring is so important

Mirroring is a good negotiation strategy for anyone who hates negotiating. It’s so important because it gets the other party talking and revealing vital information with little effort from you. You only need to chip in a few words to prompt your interlocutor to spill the beans.

Bargaining with reserved people can be quite taxing. Conversations end up being one-sided with little or no input from your counterpart. Mirroring is a great technique when bartering with shy people or those who would rather avoid the conversation.

It’s equally very helpful if you’re the withdrawn person at the bargaining table, but would like to be heard and contribute your piece. You’ll be able to get all the details you need to negotiate without speaking a lot.

Tips for getting mirroring right

Developer: Yes, I noticed some mistakes in the initial code. I need to audit the initial code and run another smoke test. I need some more time to tidy things up but I’m sure I can work around things soon.

2. Labeling

We use labels daily to track, identify and save vital information in our memories, applications, and pantries. Labeling also works perfectly for negotiation. Labeling is the art of identifying the emotions expressed by your interlocutor.

You can tell a lot about a person’s feelings from the words they speak. Oftentimes, we can identify emotions such as frustration, anger, resentment, dissatisfaction, and disapproval by listening to the people with these emotions speak.

With labeling, you can voice out your interlocutor’s emotions to elicit further information from them. It’s simply identifying and expressing your interlocutor’s emotions in a manner that gets them to think about their feelings.

Labeling is a subtle negotiation strategy that works well in the workplace. It diffuses tense or negative emotions and gets the other party to address those emotions. It also reinforces positive emotions.

Tips for effective labeling
3. Tone of voice and body language

Words are golden, but the tone of voice and body language give context to the words we speak. Professor Albert Mehrabian conducted a study that compared the impact of spoken words, tone of voice, and body language in communication. The study focused on a group’s assessment of the verbal and non-verbal components of a conversation. The result is what is now popularly referred to as the 7-38-55 rule.

Content is important but non-verbal communication is key to effective communication and negotiation. Thus, it’s important to pay attention to your interlocutor’s body language and tone of voice during a negotiation. This will help you interpret and label their emotions appropriately.

Also, using the right tone of voice and body movements that compliment your words makes you a better negotiator. When your non-verbal communication doesn’t match your words, your interlocutor gets a different message entirely. They’ll most likely believe the non-verbal message over your words.

Interviewer: “I’m very pleased to meet you today.” (frowns and scrunches their nose) “I’ve reviewed your resume and I think you’re an ideal candidate for this job.” (looks away from the candidate and exchanges glances with the co-interview) “We’d like to know what it’ll take to get you on board.” (smiles briefly)

Of course, the diplomatic thing to do would be to react positively and show genuine interest and enthusiasm for the role using the right body language. But it would be difficult to believe the interviewer’s opinion and assessment of the candidate by their words, as their actions portray a different meaning.